Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

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9780470643471: Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

  • Features unique, personalized, updated social media marketing strategies for service professionals
  • Provides new pricing models and sales strategies for simpler selling
  • Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
  • Offers new solid product launch strategies and tactics for creating instant awareness
  • Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Inside Flap:

According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in the pages of Book Yourself Solid.

Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.

Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. Through verbal and written exercises, you'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow.

If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family. Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.

Book Yourself Solid is a one-of-a-kind, step-by-step guide to building a successful service business from the ground up. These proven methods have helped thousands of service professionals realize their dreams. And they will do the same for you.

From the Back Cover:

Praise for Book Yourself Solid

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
—Michael E. Gerber, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
—Seth Godin, author of All Marketers Are Liars and Permission Marketing

"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation

"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
—Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking

Called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by the Wall Street Journal, Michael Port is the author of four books including the New York Times bestseller The Think Big Manifesto. Michael can be seen regularly on MSNBC and receives the highest overall speaker ratings at conferences around the world. With all this, his most significant accomplishment and responsibility is probably similar to yours: being a devoted parent, son, friend, and citizen.

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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. 2nd Revised, Expanded ed.. Language: English . Brand New Book. The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary how to manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you ll discover the keys to developing a strong marketing plan and brand image. * Features unique, personalized, updated social media marketing strategies for service professionals * Provides new pricing models and sales strategies for simpler selling * Delivers fresh networking and outreach strategies guaranteed to take only minutes a day * Offers new solid product launch strategies and tactics for creating instant awareness * Author a New York Times bestseller, TV personality, and highly recognized professional speaker Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!. Codice libro della libreria AAH9780470643471

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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary how to manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you ll discover the keys to developing a strong marketing plan and brand image. * Features unique, personalized, updated social media marketing strategies for service professionals * Provides new pricing models and sales strategies for simpler selling * Delivers fresh networking and outreach strategies guaranteed to take only minutes a day * Offers new solid product launch strategies and tactics for creating instant awareness * Author a New York Times bestseller, TV personality, and highly recognized professional speaker Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!. Codice libro della libreria AAH9780470643471

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Descrizione libro John Wiley & Sons 2011-01-25, 2011. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-BER-00083861

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Descrizione libro John Wiley & Sons 2011-01-25, 2011. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-04677841

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Descrizione libro John Wiley and Sons Ltd, 2010. Condizione libro: New. 2010. 2nd Edition. Paperback. The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 26. Weight in Grams: 454. . . . . . . Codice libro della libreria V9780470643471

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Descrizione libro John Wiley and Sons Ltd. Condizione libro: New. 2010. 2nd Edition. Paperback. The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 26. Weight in Grams: 454. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780470643471

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