The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business

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9780470651247: The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business

How do organizations manage social media effectively?

Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: * Empower employees and teams to utilize social media effectively throughout the organization * Measure the ROI of social media investments and ensure appropriate business value is achieved over time * Make smarter decisions, make them more quickly, and make them stick

Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

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Recensione:

'Well worth a read if you are thinking of going down the social media road.' (HR Magazine, June 2011).

L'autore:

Nick Smith is GlobalManaging Director of MarketingTransformation in the Accenture Customer Relationship Management service line. He has over twenty years of experience in advertising, marketing, and customer relationship management, with a track record of value creation through effective operational sales and marketing initiatives. twitter.com/NickXSmith
 
Robert Wollan is Global Managing Director of the Accenture Customer Relationship Management service line, including customer analytics and the marketing, sales, and service transformation groups. With over twenty years of experience, he leads a global team of experts in customer-centric marketing, sales, service, and customer operations, as well as driving major growth areas in advanced segmentation, digital transformation/social CRM, multichannel customer contact, and enterprise service delivery across the nineteen industries Accenture serves globally. twitter.com/RobertWollan
 
Catherine Zhou is Managing Director of Customer Analytics in the Accenture Customer Relationship Management service line. She has over fifteen years of experience in multichannel customer experience strategy and execution, segmentation and implementation, digital media analytics, marketing and business intelligence, and customer targeting capabilities. She serves clients in multiple industries including communications, high tech, retail, financial services, and energy. twitter.com/catherinezhou

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Robert Wollan, Nick Smith, Catherine Zhou
Editore: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470651245 ISBN 13: 9780470651247
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condizione libro: New. 1. Auflage. 226 x 155 mm. Language: English . Brand New Book. How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: * Empower employees and teams to utilize social media effectively throughout the organization * Measure the ROI of social media investments and ensure appropriate business value is achieved over time * Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook. Codice libro della libreria AAH9780470651247

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Robert Wollan, Nick Smith, Catherine Zhou
Editore: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470651245 ISBN 13: 9780470651247
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condizione libro: New. 1. Auflage. 226 x 155 mm. Language: English . Brand New Book. How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: * Empower employees and teams to utilize social media effectively throughout the organization * Measure the ROI of social media investments and ensure appropriate business value is achieved over time * Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook. Codice libro della libreria AAH9780470651247

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Descrizione libro Wiley. Hardcover. Condizione libro: New. 0470651245 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 13766655

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Descrizione libro Hardcover. Condizione libro: New. 1st. 159mm x 233mm x 30mm. Hardcover. How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. M.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 352 pages. 0.560. Codice libro della libreria 9780470651247

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