The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business - Rilegato

Wollan, Robert

Rilegato

ISBN 10: 0470651245 ISBN 13: 9780470651247

Casa editrice: Wiley, 2010

Riassunto

Demonstrates how to effectively bring social media initiatives into an organization and use these venues to strengthen brand perception and explains how to measure the ROI of investments using Twitter, Facebook and other online communities.

Su questo libro

Recensione:

'Well worth a read if you are thinking of going down the social media road.' (HR Magazine, June 2011).

L'autore:

Nick Smith is GlobalManaging Director of MarketingTransformation in the Accenture Customer Relationship Management service line. He has over twenty years of experience in advertising, marketing, and customer relationship management, with a track record of value creation through effective operational sales and marketing initiatives. twitter.com/NickXSmith

Robert Wollan is Global Managing Director of the Accenture Customer Relationship Management service line, including customer analytics and the marketing, sales, and service transformation groups. With over twenty years of experience, he leads a global team of experts in customer-centric marketing, sales, service, and customer operations, as well as driving major growth areas in advanced segmentation, digital transformation/social CRM, multichannel customer contact, and enterprise service delivery across the nineteen industries Accenture serves globally. twitter.com/RobertWollan

Catherine Zhou is Managing Director of Customer Analytics in the Accenture Customer Relationship Management service line. She has over fifteen years of experience in multichannel customer experience strategy and execution, segmentation and implementation, digital media analytics, marketing and business intelligence, and customer targeting capabilities. She serves clients in multiple industries including communications, high tech, retail, financial services, and energy.twitter.com/catherinezhou

Su questa edizione

• Editore: Wiley
• Data di pubblicazione: 2010
• ISBN 10: 0470651245
• ISBN 13: 9780470651247
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 352