Marketing Plans: How to Prepare Them, How to Use Them

Valutazione media 3,68
( su 59 valutazioni fornite da GoodReads )
 
9780470669976: Marketing Plans: How to Prepare Them, How to Use Them

Now in its 7 th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning.

Major changes to this edition include new chapters based on the very latest research on: * Planning for integrated marketing communications and digital marketing * Developing multichannel strategy * Developing the CRM plan * Marketing effectiveness and accountability

Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises.

The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text.

"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York

"I am extremely impressed by the step lucidity of what is presented." Dr D. H. Eaton, North Carolina University

"A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with ing." Kenneth Simmonds, Professor of Marketing and International Business, London Business School

"Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

McDonald, Malcolm
Editore: John Wiley & Sons, Limited
ISBN 10: 0470669977 ISBN 13: 9780470669976
Nuovi Quantità: 20
Da
Textbooksrus UK
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley & Sons, Limited. Condizione libro: Brand New. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee, 99.3% Customer Satisfaction, Prompt Customer Service. Codice libro della libreria 39531086

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 25,35
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 22,38
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

2.

McDonald, Malcolm/ Wilson, Hugh
Editore: John Wiley & Sons Inc (2011)
ISBN 10: 0470669977 ISBN 13: 9780470669976
Nuovi Paperback Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley & Sons Inc, 2011. Paperback. Condizione libro: Brand New. 7th edition. 573 pages. 10.00x7.00x1.25 inches. In Stock. Codice libro della libreria zk0470669977

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 57,63
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,07
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

McDonald, Malcolm, Wilson, Hugh
Editore: Wiley (2011)
ISBN 10: 0470669977 ISBN 13: 9780470669976
Nuovi Paperback Quantità: 2
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2011. Paperback. Condizione libro: New. Codice libro della libreria P110470669977

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 88,30
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,74
In U.S.A.
Destinazione, tempi e costi

4.

Hugh Wilson
Editore: John Wiley & Sons (UK) (2011)
ISBN 10: 0470669977 ISBN 13: 9780470669976
Nuovi Paperback Quantità: 1
Da
Media Mall
(Fyshwick, ACT, Australia)
Valutazione libreria
[?]

Descrizione libro John Wiley & Sons (UK), 2011. Paperback. Condizione libro: New. 1. 19.1 x 24.6 cm. This Is An Audio Book. Paperback. Codice libro della libreria MM-54015614

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 95,56
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,91
Da: Australia a: U.S.A.
Destinazione, tempi e costi

5.

McDonald, Malcolm; Wilson, Hugh
Editore: Wiley
ISBN 10: 0470669977 ISBN 13: 9780470669976
Nuovi PAPERBACK Quantità: 1
Da
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley. PAPERBACK. Condizione libro: New. 0470669977 New Condition. Codice libro della libreria NEW6.0242881

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 117,98
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,57
In U.S.A.
Destinazione, tempi e costi