Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept.
A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less.
Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"Partnership Marketi ng is a must-read for any business owner or professional that is looking to take their business to the next level by leveraging marketing partnerships. This is a book that business students should study, and partner and non-partner professionals should use."
—Dan Morton, Director of Strategic Partnerships, Reliant Energy, LLC
"This is the ultimate a-z of partnership marketing. Every brand owner and marketing professional should read it and open their eyes to the fantastic potential, cost-effective options and opportunities that partnership marketing can give them. Don't be without it!"
—Chris J. Reed, Regional Partnerships Director - Asia Pacific, Partnership Marketing
"Ron has created a first in the field of partnership marketing. All the essentials of this developing arena are captured here in a concise and illustrative manner. I highly recommend this book for all current and aspiring partnership marketers."
—Mike Burnette, Director of Partnership Marketing, Meredith Corporation
From the Introduction:
PARTNERSHIP MARKETING COULD NOT BE TIMELIER.
The need for collaboration is greater than ever as marketing resources are slashed, employees are laid off and cut-backs are made to existing programs. Employees need to become more creative and do more with less. Brands must rely on each other to leverage their core competencies and to create a more prominent role for partnership marketing within their marketing mix.
Partnership Marketing is a guide for business owners, executive leaders and sales and marketing professionals who are looking to improve how they select, develop and manage their marketing partnerships with their partner brands.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,73
In U.S.A.
Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0470676701
Descrizione libro Condizione: new. Codice articolo FrontCover0470676701
Descrizione libro Hardcover. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0470676701
Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard0470676701
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0470676701xvz189zvxnew
Descrizione libro Hardcover. Condizione: New. Brand New!. Codice articolo VIB0470676701