Business Development: A Market-Oriented Perspective

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9780470683668: Business Development: A Market-Oriented Perspective

This textbook answers the basic questions: "What is business development?"  "What does the business developer do?" and "What characterises good, structured, effective business development?"  Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.

The book is divided into three modules focusing on the market-oriented business developer’s mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content.

The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an ‘implications for the market-oriented business developer’ at the end to enhance a student’s learning.

The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in mature organizations.  Inherently international in its scope, the text includes numerous real world examples, taken from the author’s own experience as a biotech entrepreneur, as well as from the wider global business community.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

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1.

Hans Eibe Sørensen
Editore: Wiley 2012-03-02, Chichester (2012)
ISBN 10: 047068366X ISBN 13: 9780470683668
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Descrizione libro Wiley 2012-03-02, Chichester, 2012. paperback. Condizione libro: New. Codice libro della libreria 9780470683668

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Hans Eibe Srensen
Editore: John Wiley & Sons 2012-03-02 (2012)
ISBN 10: 047068366X ISBN 13: 9780470683668
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Descrizione libro John Wiley & Sons 2012-03-02, 2012. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-04987145

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Hans Eibe Sorensen
Editore: John Wiley and Sons Ltd, United Kingdom (2012)
ISBN 10: 047068366X ISBN 13: 9780470683668
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. Language: English . Brand New Book. This textbook answers the basic questions: What is business development? What does the business developer do? and What characterises good, structured, effective business development? Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans. The book is divided into three modules focusing on the market-oriented business developer s mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content. The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an implications for the market-oriented business developer at the end to enhance a student s learning. The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in mature organizations. Inherently international in its scope, the text includes numerous real world examples, taken from the author s own experience as a biotech entrepreneur, as well as from the wider global business community. Codice libro della libreria AAZ9780470683668

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Hans Eibe Sorensen
Editore: John Wiley and Sons Ltd, United Kingdom (2012)
ISBN 10: 047068366X ISBN 13: 9780470683668
Nuovi Paperback QuantitÓ: 1
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The Book Depository US
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. Language: English . Brand New Book. This textbook answers the basic questions: What is business development? What does the business developer do? and What characterises good, structured, effective business development? Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans. The book is divided into three modules focusing on the market-oriented business developer s mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content. The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an implications for the market-oriented business developer at the end to enhance a student s learning. The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in mature organizations. Inherently international in its scope, the text includes numerous real world examples, taken from the author s own experience as a biotech entrepreneur, as well as from the wider global business community. Codice libro della libreria AAZ9780470683668

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Sorensen, Hans Eibe
Editore: John Wiley and#38; Sons (2012)
ISBN 10: 047068366X ISBN 13: 9780470683668
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Descrizione libro John Wiley and#38; Sons, 2012. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780470683668

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Sorensen, Hans Eibe
Editore: John Wiley and Sons Ltd (2012)
ISBN 10: 047068366X ISBN 13: 9780470683668
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Descrizione libro John Wiley and Sons Ltd, 2012. Condizione libro: New. 2012. 1st Edition. Paperback. Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan. Num Pages: 566 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 32. Weight in Grams: 1056. . . . . . . Codice libro della libreria V9780470683668

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Hans Eibe Sorensen
Editore: John Wiley and Sons Ltd
ISBN 10: 047068366X ISBN 13: 9780470683668
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Descrizione libro John Wiley and Sons Ltd. Paperback. Condizione libro: new. BRAND NEW, Business Development: A Market-oriented Perspective, Hans Eibe Sorensen, This textbook answers the basic questions: "What is business development?" "What does the business developer do?" and "What characterises good, structured, effective business development?" Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans. The book is divided into three modules focusing on the market-oriented business developer s mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content. The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an implications for the market-oriented business developer at the end to enhance a student s learning. The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in mature organizations. Inherently international in its scope, the text includes numerous real world examples, taken from the author s own experience as a biotech entrepreneur, as well as from the wider global business community. Codice libro della libreria B9780470683668

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Hans Eibe S°rensen
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Descrizione libro Condizione libro: New. Bookseller Inventory # ST047068366X. Codice libro della libreria ST047068366X

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Sørensen, Hans Eibe
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ISBN 10: 047068366X ISBN 13: 9780470683668
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Descrizione libro U.S.A.: Wiley, 2012. Soft cover. Condizione libro: New. Condizione sovraccoperta: New. 1st Edition. New, US Edition . Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Codice libro della libreria 047068366X

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Sorensen, Hans Eibe
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Descrizione libro John Wiley and Sons Ltd. Condizione libro: New. 2012. 1st Edition. Paperback. Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan. Num Pages: 566 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 32. Weight in Grams: 1056. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780470683668

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