The Relationship Revolution: Closing the Customer Promise Gap - Rilegato

Hochman, Larry

Rilegato

ISBN 10: 0470687932 ISBN 13: 9780470687932

Casa editrice: John Wiley & Sons Inc, 2010

Riassunto

"Larry's thoughts on customers, culture and talent are immensely valuable for any business, anywhere in the world."
—Sheldon S. Wiseman, President & CEO, Amberwood Entertainment Corp.

"For Larry the relationship between customers and profitability is intuitive and effortless. By reading his book you will be galvanised to do something about it at a time when it couldn't matter more."
—Amanda Mackenzie, Chief Marketing Officer, Aviva

"Larry Hochman understands the business zeitgeist exceptionally well. The Relationship Revolution brings together what he has learned from hundreds of customers and thousands of managers. His argument that authentic customer relationships are what will separate the winners from the also-rans is provocative, challenging and a call to action."
—Dr Stan Maklan, Cranfield School of Management

"If you are still denying the importance of Web 2.0, then read this wake-up call from one of the world's foremost speakers on customer relationships. If you truly value your customers then The Relationship Revolution is required reading – in every part of the world and regardless of the business you are in."
—Scott Gustlin, Vice President, Interactive RTP

"Finally Larry Hochman, one of the world's most popular keynote speakers, has put his wisdom into a book. His insights on management, marketing, leadership, customer service and human resources will certainly help the readers create unique value… at the speed of life."
—Santiago Zapata, Founder and President, HiCue Speakers

In this long-awaited book, leading business thinker Larry Hochman maps out what you have to do to succeed in the coming decades. He gets under your customers’ skin, shows you what they really want, and then takes you through what you have to do, inside and outside your organisation, to get there.

Inspirational and enlightening, The Relationship Revolution should become a new ‘rule book’ throughout your organisation.

Su questo libro

Informazioni sull?autore

Larry Hochman is one of the most popular keynote speakers in the world and a former European Business Speaker of the Year. He is a globally recognised expert on customer relationships, leadership and talent management.
Before beginning his speaking career twelve years ago, Larry held a number of senior positions at British Airways and the loyalty management company Airmiles in both New York and London. He was also a pioneer of corporate mentoring in Europe and has been the personal mentor to many Chief Executives all over the world.
Originally from America, Larry currently resides in both London and Venice.

Dal risvolto di copertina interno

Your customers are angry. Very angry!

The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they re now deeply cynical. Trust in business is at an all-time low.

This defining moment calls for nothing less than a Relationship Revolution . The businesses that will prevail will be the ones who understand that customer relationships will be the dominant factor in determining success in the post-recession era. At a time when everyone is looking for value, this is where you can create the kind of unique value that you need to succeed.

Simple yet profound, practical and full of examples, this book will become essential reading for business leaders in the coming years.

Dettagli dell?edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2010
• ISBN 10: 0470687932
• ISBN 13: 9780470687932
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 155
• Contatto del produttore: non disponibile