The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

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9780470710401: The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.

"This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on 'how to be better with people' and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research."
—Peter Harris, National President, Australian Market and Social Research Society (AMSRS)

"It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you."
Reg Baker, President and Chief Operating Officer, Market Strategies International

"Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru."
—Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association

"Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force."
—Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School  

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About the Author:

Ray Poynter has spent the last 30yrs at the interface between market research, innovation, and technology. He joined the industry in 1978 writing statistical programs on one of the first Apple II computers imported into the UK, and is currently working on a range of projects designed to bring techniques such as blogs, online communities, and Twitter into the market research tool-box.

Review:

contains everything a complete novice dipping into it could need this book is bound to quickly make itself an indispensible reference . ( MrWeb.com, September 2010 ). ... a fantastic book that answers just about every question you could possibly have regarding any type of internet-based research . (Resoner.nu, October 2010).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Poynter, Ray
Editore: Wiley (2017)
ISBN 10: 0470710403 ISBN 13: 9780470710401
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Descrizione libro Wiley, 2017. Hardcover. Condizione libro: New. This item is printed on demand. Codice libro della libreria P110470710403

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Descrizione libro Wiley 2010-08-13, Chichester, 2010. hardback. Condizione libro: New. Codice libro della libreria 9780470710401

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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray s views on how to be better with people and how to maximise response rates are vital clues that are likely to shape the future of market and social research. Peter Harris, National President, Australian Market and Social Research Society (AMSRS). It s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques quant and qual this book is for you. Reg Baker, President and Chief Operating Officer, Market Strategies International Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru. Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association Ray Poynter s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue .it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray s tour de force. Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School. Codice libro della libreria AAZ9780470710401

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Ray R. Poynter
Editore: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470710403 ISBN 13: 9780470710401
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray s views on how to be better with people and how to maximise response rates are vital clues that are likely to shape the future of market and social research. Peter Harris, National President, Australian Market and Social Research Society (AMSRS). It s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques quant and qual this book is for you. Reg Baker, President and Chief Operating Officer, Market Strategies International Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru. Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association Ray Poynter s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue .it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray s tour de force. Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School. Codice libro della libreria AAZ9780470710401

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Descrizione libro John Wiley and Sons Ltd. Hardback. Condizione libro: new. BRAND NEW, The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers, Ray R. Poynter, Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray s views on how to be better with people and how to maximise response rates are vital clues that are likely to shape the future of market and social research. Peter Harris, National President, Australian Market and Social Research Society (AMSRS). It s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques quant and qual this book is for you. Reg Baker, President and Chief Operating Officer, Market Strategies International Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru. Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association Ray Poynter s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue .it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray s tour de force. Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School. Codice libro della libreria B9780470710401

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Poynter, Ray
Editore: John Wiley and Sons Ltd (2010)
ISBN 10: 0470710403 ISBN 13: 9780470710401
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Descrizione libro John Wiley and Sons Ltd, 2010. Condizione libro: New. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. Num Pages: 462 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 179 x 31. Weight in Grams: 928. . 2010. 1st Edition. Hardcover. . . . . . Codice libro della libreria V9780470710401

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97804707104010000000

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0470710403. Codice libro della libreria ST0470710403

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Descrizione libro Wiley, 2010. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0470710403

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Descrizione libro John Wiley and#38; Sons, 2010. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780470710401

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