The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

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9780470710401: The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.

This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray s views on how to be better with people and how to maximise response rates are vital clues that are likely to shape the future of market and social research. Peter Harris, National President, Australian Market and Social Research Society (AMSRS).

It s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques quant and qual this book is for you. Reg Baker, President and Chief Operating Officer, Market Strategies International

Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru. Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association

Ray Poynter s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ...it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray s tour de force. Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School

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Ray R. Poynter
Editore: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470710403 ISBN 13: 9780470710401
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condizione libro: New. 1. Auflage. 241 x 175 mm. Language: English . Brand New Book. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray s views on how to be better with people and how to maximise response rates are vital clues that are likely to shape the future of market and social research. Peter Harris, National President, Australian Market and Social Research Society (AMSRS). It s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques quant and qual this book is for you. Reg Baker, President and Chief Operating Officer, Market Strategies International Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru. Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association Ray Poynter s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue .it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray s tour de force. Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School. Codice libro della libreria AAH9780470710401

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Descrizione libro John Wiley and#38; Sons, 2010. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780470710401

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Descrizione libro Wiley, 2017. Hardcover. Condizione libro: New. This item is printed on demand. Codice libro della libreria P110470710403

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Ray R. Poynter
Editore: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470710403 ISBN 13: 9780470710401
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condizione libro: New. 1. Auflage. 241 x 175 mm. Language: English . Brand New Book. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray s views on how to be better with people and how to maximise response rates are vital clues that are likely to shape the future of market and social research. Peter Harris, National President, Australian Market and Social Research Society (AMSRS). It s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques quant and qual this book is for you. Reg Baker, President and Chief Operating Officer, Market Strategies International Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru. Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association Ray Poynter s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue .it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray s tour de force. Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School. Codice libro della libreria AAH9780470710401

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Descrizione libro John Wiley & Sons, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780470710401_lsuk

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Descrizione libro 2010. Hardcover. Condizione libro: New. 1st. 152mm x 229mm x. Hardcover. The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science an.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 448 pages. 0.918. Codice libro della libreria 9780470710401

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Descrizione libro Wiley, 2010. Hardcover. Condizione libro: New. book. Codice libro della libreria 0470710403

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Descrizione libro 2010. Hardback. Condizione libro: NEW. 9780470710401 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0776338

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Descrizione libro John Wiley and#38; Sons, 2010. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IP-9780470710401

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Descrizione libro Wiley, 2010. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0470710403

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