Innovation and Entrepreneurship - Brossura

Bessant, John; Tidd, Joe

Brossura

ISBN 10: 0470711442 ISBN 13: 9780470711446

Casa editrice: John Wiley & Sons Inc, 2011

Riassunto

Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.

The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship.

The second edition also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive.

An accompanying website is available at: www.iande.info

Su questo libro

Recensione:

From the Reviews of the First Edition ...
 
"Innovation and Entrepreneurship is positioned well for the undergraduate level and also draws in new key areas such as innovation systems and socio-technical aspects of innovation. Students can be shown that innovation is not just about technology development. The provision of integrated modern examples for illustrative and case study use is also helpful."
Dr Paul Harborne, Senior Research Fellow, Cass Business School, UK
 
"An excellent primer in entrepreneurial innovation. From principles to application, this book aggregates best practices for practical application; building a solid foundation from their own vast expertise, Bessant and Tidd educate the reader with action oriented, practical approaches to bringing innovation and entrepreneurship together in the real world."
Charlie Nagelschmidt, Associate Professor, Business & Graduate Faculty, Champlain College, USA
 
"This book is very well balanced, with chapters on both manufacturing and service sectors. The chapters on sustainability and economic development are timely. Most books on innovation are excessively concerned with the 'how' of innovation. There is always a need to provoke thought on the 'why?' - what economic, social and environmental goals does innovation serve?"
Ken Green, Professor of Environmental Innovation Management, Manchester Business School, UK
 
"The inclusion of chapters on entrepreneurship and individual innovation fills an important gap in the market for undergraduate textbooks that combine theories of innovation management. It also differentiates from other textbooks by adding contemporary issues on innovation as sustainability and a greater focus on service innovation."
Dr Dolores Anon Higon, Lecturer in Economics, Aston Business School UK

Product Description:

Book by Bessant John Tidd Joe

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2011
• ISBN 10: 0470711442
• ISBN 13: 9780470711446
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 589