Why Women Mean Business: Understanding the Emergence of our next Economic Revolution

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9780470725085: Why Women Mean Business: Understanding the Emergence of our next Economic Revolution

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.

The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.

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From the Inside Flap:

Gender is a business issue, not a women’s issue.

Never before has there been such a confluence of international attention to the economic importance of women. Their position as consumers, employees and leaders is being recognised as a measure of health, maturity and economic viability. They are becoming central to labour market solutions to the challenges of an ageing workforce, falling birth rates and skill shortages. Countries and companies are urgently seeking policies to enable women to fulfil their potential.

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Women today are a majority of the talent pool and make up to 80% of consumer purchases. This powerful new book brings together in a single, concise volume the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace.

Book Benefits:

Understand WHY companies that adapt to women will become all-round employers of choice, as well as more effective 21st century marketers

Get a step-by-step guide, designed for managers, on HOW to drive growth by drawing on the complementary strengths of men and women

See why many current approaches to gender have not worked and why we need a new perspective, recognising that women are both equal and different.

Compare policies and approaches around the world, with surprising results

Hear from business leaders such as Niall FitzGerald (Reuters), Carlos Ghosn (Renault/Nissan) and Anne Mulcahy (Xerox) on the gender issue

The optimisation of women’s talents will boost business performance. Taking action to achieve this will require sustained courage and commitment from today’s corporate leaders. This is an opportunity not to be missed.

It is time for CEOs to get serious about sex.

From the Back Cover:

A timely contribution to the increasingly vocal debate about the economic importance of women. It is refreshing to read the authors’ comprehensive analysis of gender as a business issue, not a women’s issue... We can’t make the future happen unless women help the men adjust.”

Niall FitzGerald KBE, Chairman, Reuters, in his foreword

This excellent book asks every leader in the public or private sector to act on Gender as a Strategic Business Imperative... The emerging force of women in the 21st century is part of a major social and economic change which has to be acknowledged by any organisation looking for a competitive edge.”

Larry Hirst, General Manager, IBM UK

An important contribution to a serious business and political issue. It reframes the gender debate, providing pragmatic and realistic tools to harness the potential of women globally.”

Vivienne Cox, Executive Vice President and CEO of Gas, Power & Renewables and Shipping, BP

Leveraging the power of women, as business executives and as consumers, is one of the greatest challenges and opportunities for companies. This book presents powerful arguments to commit significant resources and management thinking to that cause.”

Gerald Lema, President, Asia Pacific, Baxter International

“Why Women Mean Business is able to push the discussion from ‘let's fix the women’ to a powerful new source of economic growth. Not only does it give a bright roadmap with ‘how to do’ tips but more importantly it shows the shift in ‘how to think’ that is required.”

Peter Bakker, CEO, TNT

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Wittenberg-Cox, Avivah; Maitland, Alison
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Avivah Wittenberg-Cox, Alison Maitland
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today s corporate leaders. Reading Why Women Mean Business will be an important first step. Codice libro della libreria AAH9780470725085

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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today s corporate leaders. Reading Why Women Mean Business will be an important first step. Codice libro della libreria AAH9780470725085

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Descrizione libro John Wiley and Sons Ltd. Hardback. Condizione libro: new. BRAND NEW, Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution, Avivah Wittenberg-Cox, Alison Maitland, Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women's talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today's corporate leaders. Reading Why Women Mean Business will be an important first step. Codice libro della libreria B9780470725085

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