Competitive Strategy For Dummies

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9780470779309: Competitive Strategy For Dummies

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include:

  • What Competitive Strategy actually is
  • The foundations of strategy and the five forces of competition
  • Assessing the competition and strategic management in action
  • Developing a competitive strategy
  • Looking to the future and mergers and acquisitions

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

Understand the fundamental forces of competition and gain a competitive edge

Whether you're studying the subject, an experienced manager in need of a knowledge top-up or want to make your business more competitive, this book offers an accessible guide to the ideas, theories and principles of competitive strategy. Inside you'll find expert advice and practical real-life examples to help you assess the competitive environment, establish a competitive position and develop your strategy, enabling you to move quickly to spot and make the most of business opportunities and stay one step ahead.

  • Understand the foundations and framework of competitive strategy – get to grips with the basics, understand the competitive environment and give yourself the best possible chance of becoming and remaining competitive

  • Get competitive – understand how the forces of competition work in practice, how markets, customers and clients behave, assess finances and investments and learn how to spot the best opportunities and set yourself up to compete effectively

  • Develop a competitive strategy – develop an appropriate organisational structure, assess and manage risk effectively, allocate resources and monitor, review and evaluate your strategy to remain competitive

  • Plan for the future of your business – be aware of all the things you need to be a successful strategic business leader in today's competitive world and take advantage of outsourcing, project work, new markets and globalisation opportunities to build and maintain success

Open the book and find:

  • Clear definitions of competition and strategy

  • Coverage of the work and research of Michael Porter

  • Real-life examples to show how competition works in practice

  • Practical explanations of the forces of competition

  • Tips for becoming an effective leader or manager in today's business environment

  • Expert guidance on establishing a clear competitive position in challenging times

  • Advice on planning strategic management

About the Author:

Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Richard Pettinger
Editore: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470779306 ISBN 13: 9780470779309
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. New.. Language: English . Brand New Book. Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitions. Codice libro della libreria AAH9780470779309

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Richard Pettinger
Editore: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470779306 ISBN 13: 9780470779309
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. New.. Language: English . Brand New Book. Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitions. Codice libro della libreria AAH9780470779309

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Descrizione libro For Dummies. PAPERBACK. Condizione libro: New. 0470779306 All our listings are Brand New copies held on shelves and ready to be dispatched right away. Super-fast delivery. Excellent value for money with 100% money-back guarantee. Buy with confidence. 3.7.8-pb-bl.y-t.m. (5). Codice libro della libreria SKU1000239

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Descrizione libro John Wiley and Sons Ltd. Paperback. Condizione libro: new. BRAND NEW, Competitive Strategy For Dummies, Richard Pettinger, Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitions. Codice libro della libreria B9780470779309

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Descrizione libro John Wiley and Sons, 2009. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780470779309

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Descrizione libro For Dummies, 2010. Paperback. Condizione libro: New. book. Codice libro della libreria 0470779306

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Descrizione libro 2009. Paperback. Condizione libro: NEW. 9780470779309 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0771754

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