"Festival and Special Event Management, 4th Edition" continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed.The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. "Festival and Special Event Management" has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.
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Descrizione libro Wiley. PAPERBACK. Condizione libro: New. 0470812524 Book is NEW. No writing or highlighting in the interior! Great copy! Ships quickly! 100% of the book sales go towards furthering the International Book Project's mission of promoting literacy in the developing world. Codice libro della libreria SKU1004416
Descrizione libro Wiley, 2008. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Preface.Acknowledgements.Part 1: Event Context.Chapter 1. An overview of the Event Field.Chapter 2. Perspectives on Events.Chapter 3. Event Impacts and Legacies.Part 2: Planning.Chapter 4. The Strategic Planning Function.Chapter 5. Conceptualising the Event.Chapter 6. Project Management for Events.Chapter 7. Financial Management and Events.Chapter 8. Human Resource Management and Events.Chapter 9. Marketing Planning for events.Chapter 10. Promotion: Integrated Marketing Communication for Events.Chapter 11. Sponsorship of Events.Chapter 12. Sustainable Development and Events.Chapter 13. Event Tourism Planning.Part 3: Event Operations and Evaluation.Chapter 14. Staging Events.Chapter 15. Logistics.Chapter 16. Event Evaluation and Research.Part 4: Legal, Risk and OHS Management and Evaluation.Chapter 17: Legal Issues of Event Management.Chapter 18. Risk Management.Index. Codice libro della libreria ABE_book_new_0470812524
Descrizione libro Wiley, 2008. Paperback. Condizione libro: New. book. Codice libro della libreria 0470812524
Descrizione libro Wiley, 2008. Paperback. Condizione libro: New. Codice libro della libreria P110470812524
Descrizione libro Wiley. PAPERBACK. Condizione libro: New. 0470812524 New Condition. Codice libro della libreria NEW4.0243574
Descrizione libro John Wiley & Sons Inc, 2008. Paperback. Condizione libro: Brand New. 4th new edition. 656 pages. 9.53x7.09x1.42 inches. In Stock. Codice libro della libreria zk0470812524