Samsung Electronics And the Struggle for Leadership of the Electronics Industry - Brossura

Michell, Anthony

Brossura

ISBN 10: 047082266X ISBN 13: 9780470822661

Casa editrice: John Wiley & Sons Inc, 2010

Riassunto

Samsung Electronics and the Struggle for Leadership of the Electronics Industry charts the rise of Samsung Electronics from its origins as a small subcontractor and assembler of consumer electronics to its present status as a dynamic multinational corporation. Author Tony Michell covers the problems of early growth, the crisis of the 1990s and looks in detail at the decade leading up to the company's fortieth anniversary in 2009. Driven by the Millennium Vision of Vice Chairman Yun Jong-yun, this crucial period incorporates the dramatic challenge to Sony's supremacy in the realm of consumer electronics, the problems and tensions associated with the aging of the company, and the recent quest for a new strategy to continue the dynamic, growth-led Samsung Electronics.

During the dramatic years of growth from 1996-2007, the partnership of Samsung Group Chairman Lee Kun-hee and Yun Jong-yun took the company to new heights through a series of measures aimed at the onset of the digital era but supported by core manufacturing of semi-conductors. Chapters on mobile phones, LCDs and semiconductors and the search for a new strategy complement those on marketing and human resource development. The book also explores the relationship between Samsung Electronics and the Samsung Group and the tensions which exist between the Korean government and the chaebol.

Tony Michell is an experienced and respected commentator on Korean business. His fascinating insights into the secrets of Samsung's success will provide inspiration for any business manager looking for ways to grow their global business.

Su questo libro

L'autore:

TONY MICHELL has been a visiting Professor of Strategy and Management at KDI Graduate School of Policy and Management since 1999, having previously taught in Paris, the US and UK and held short term academic appointments in Belgium and Italy. He first came to Korea in 1978 when he was research assistant to the director of economic planning at the Economic Planning Board, and later a consultant to the World Bank, ILO and UNDP. During the 1980s, he also assisted in the operations of the first Korean overseas aid program by providing efficient cost benefit analysis systems, before joining Tetra Pak as the director of Promotion and Logistics. Since 1989, he has combined consulting to multinationals, governments and local companies in East Asia with teaching. In South Korea, he leads KABC Ltd. which is well known for its chaebol studies, for its employment creation campaign in 1998-2000, and for its monthly seminars for Korean managers---the Korean Business Forum.

Product Description:

Book by Michell Anthony

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2010
• ISBN 10: 047082266X
• ISBN 13: 9780470822661
• Rilegatura: Copertina flessibile
• Numero di pagine: 246