Sony Vs Samsung: The Inside Story of the Electronics' Giants Battle for Global Supremacy - Brossura

Chang, Sea-jin

Brossura

ISBN 10: 0470823712 ISBN 13: 9780470823712

Casa editrice: John Wiley & Sons Inc, 2008

Riassunto

"Sony vs. Samsung is business history at its best! Itexplores the divergent fortunes of these two electronics giants inthe last decade and identifies the true reasons behind Sony'sdecline and Samsung's rise. Contrary to popular belief, Chang showsthat success (or failure) does not simply arise from differentstrategies. Rather, it emerges from major decisions that are deeplyrooted in the companies' organizational processes and theirexecutives' political behavior. This book is a must-read for anysenior executive."
—Constantinos Markides, Robert P. Bauman Professor ofStrategic Leadership and Chairman, Strategy Department, LondonBusiness School

"Sea-Jin Chang has produced that rarity in a business book--onethat is as valuable to practicing managers as it is insightful toacademic researchers. In this fascinating comparison of two modernglobal giants, he applies his high resolution research microscopeto their changing fortunes by dissecting their contrastingstrategies, and providing interesting insights into their divergentorganizational processes and management practices. This is a veryvaluable contribution to the international business literature. Itwill end up in as many corporate boardrooms as facultyseminars."
—Christopher A. Bartlett, Thomas D. Casserly ProfessorEmeritus, Harvard Business School

"Sea-Jin Chang has written a fascinating comparison of Sony andSamsung that will be valuable to anyone interested in strategy,organizations or international business. The interwoven and verydetailed case studies of two very different companies inoverlapping industries illuminate problems such as adaptation totechnological change (analog to digital), organizationalflexibility and globalization. His attempt to analyze bothstrategic development and implementation is successful and veryuseful. Both academics and practitioners will learn a lot from thisbook."
—Stephen J. Kobrin, William Wurster Professor ofMultinational Management, The Wharton School, University ofPennsylvania

"Refreshingly original and entertaining, this book analyzes majorstrategic decisions of Samsung and Sony and highlightsorganizational processes and top management leadership that haveshaped their performances. This is a must-read for all executiveswho want to understand the strengths and weaknesses of Asiancompetitors. It also provides penetrating insights to other Asiancompanies with global ambitions."
—Myoung Woo Lee, President and CEO, iriver

Su questo libro

L'autore:

Sea-Jin Chang is a Kumho Asiana Group Endowed ChairProfessor of Business Administration at Korea University. Hereceived his BA and MA in economics from Seoul National University,and Ph.D. in strategic management from the Wharton School of theUniversity of Pennsylvania, where he was a Dean's Fellow.
Prior to his return to Korea, he was a professor at the SternSchool of Business of the New York University. He also had visitingappointments at Stanford Business School, INSEAD, London BusinessSchool, Hitotsubashi University, and the Wharton School of theUniversity of Pennsylvania. He is a leading researcher on themanagement of diversified multinational firms. His current researchincludes strategies for corporate growth through joint ventures andacquisitions, foreign direct investment, and comparative managementstudies of Japan, Korea and China. He serves on the editorialboards of several prestigious publications and has extensiveconsulting experience.

Dalla seconda/terza di copertina:

In 2002 a milestone occurred in the electronics industry. Themarket capitalization of Sony fell below that of Samsung for thefirst time.
Why did the performance of Sony, which once dominated the globalelectronics industry,drop so rapidly while Samsung emerged fromnowhere?

This fascinating book from leading business professor Sea-JinChang compares key strategic decisions by Sony and Samsung withrespect to technology, marketing, organizational infrastructure,and globalization strategies from the mid-1990s to 2006.

One of the key findings drawn from this book is that theperformance differences between Sony and Samsung cannot beattributed solely to their strategies. Rather, organizationalprocesses and executive leadership also contributed significantlyto their performances. The author examines these contributions indetail and in doing so reveals much about each company’sapproach to global expansion and their key
factors for success and failure.

Sony vs. Samsung examines the challenges that Samsung faces,despite its remarkable performance, while evaluating Sony’spotential, despite its current struggles. The conclusions provideuseful insights for all companies involved in global competitivemarkets.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2008
• ISBN 10: 0470823712
• ISBN 13: 9780470823712
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 200