Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker
Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries
Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy–to–read style. Chock full of case studies, I especially found useful and stimulating, the author′s willingness to offer critical judgments of brand decisions.
––David Aaker, Vice Chairman, Prophet, and Author, Brand Leadership and Building Strong Brands
Paul Temporal′s new book is interesting, entertaining, well–written, and loaded with everything you need to know to manage a brand. What more could you want? Read it!
––Al Ries, Chairman, Ries & Ries, and Co–author, The 22 Immutable Laws of Branding
Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia′s future lies in strategic solutions.
––Miles Young, Chief Executive Officer, Ogilvy & Mather Worldwide
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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