The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management

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9780470830024: The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business

As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider's guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles

For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

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Ashok Som; Christian Blanckaert
Editore: John Wiley and Sons
ISBN 10: 0470830026 ISBN 13: 9780470830024
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Descrizione libro John Wiley and Sons. Condizione libro: New. Brand New. Codice libro della libreria 0470830026

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Ashok Som
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Descrizione libro Condizione libro: New. US Edition Book In Mint condition. Shipping with Trackable Method. Codice libro della libreria 0470830026-TOS

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Ashok Som, CHRISTIAN BLANCKAERT
Editore: John Wiley and Sons Ltd, United Kingdom (2015)
ISBN 10: 0470830026 ISBN 13: 9780470830024
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2015. Hardback. Condizione libro: New. 1. Auflage. 231 x 157 mm. Language: English . Brand New Book. A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider s guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector. Codice libro della libreria AAS9780470830024

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Ashok Som, CHRISTIAN BLANCKAERT
Editore: John Wiley and Sons Ltd, United Kingdom (2015)
ISBN 10: 0470830026 ISBN 13: 9780470830024
Nuovi Rilegato Prima edizione Quantità: 1
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2015. Hardback. Condizione libro: New. 1. Auflage. 231 x 157 mm. Language: English . Brand New Book. A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider s guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector. Codice libro della libreria AAS9780470830024

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Som, Ashok; Blanckaert, Christian
Editore: Wiley
ISBN 10: 0470830026 ISBN 13: 9780470830024
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Descrizione libro Wiley. Hardcover. Condizione libro: New. 0470830026 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 16244843

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ISBN 10: 0470830026 ISBN 13: 9780470830024
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Descrizione libro John Wiley and#38; Sons, 2015. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780470830024

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Ashok Som, Christian Blanckaert
Editore: John Wiley and Sons Ltd
ISBN 10: 0470830026 ISBN 13: 9780470830024
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Descrizione libro John Wiley and Sons Ltd. Hardback. Condizione libro: new. BRAND NEW, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management, Ashok Som, Christian Blanckaert, A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider's guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector. Codice libro della libreria B9780470830024

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Ashok Som, Christian Blanckaert
Editore: John Wiley and Sons Ltd 2015-03-20, Chichester (2015)
ISBN 10: 0470830026 ISBN 13: 9780470830024
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Descrizione libro John Wiley and Sons Ltd 2015-03-20, Chichester, 2015. hardback. Condizione libro: New. Codice libro della libreria 9780470830024

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Ashok Som
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ISBN 10: 0470830026 ISBN 13: 9780470830024
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Descrizione libro John Wiley and#38; Sons, 2015. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780470830024

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ISBN 10: 0470830026 ISBN 13: 9780470830024
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Descrizione libro Wiley, 2015. Hardcover. Condizione libro: New. Codice libro della libreria 0470830026

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