E-Business: Organizational And Technical Foundations - Brossura

Papazoglou, M.; Ribbers, Pieter

Brossura

ISBN 10: 0470843764 ISBN 13: 9780470843765

Casa editrice: John Wiley & Sons Inc, 2006

Riassunto

Two significant factors combine to drive the phenomenon of e-Business. Competition constantly motivates companies in their marketplaces, while rapidly developing information technologies offer new opportunities and challenges.

For Mike Papazoglou and Piet Ribbers, both business and technology are integral to e-Business. They demonstrate here how a solid understanding of business, organization, management and technology is crucial to an understanding of what e-Business is today and how it is going to be shaped in the future.

e-Business: Organisational and Technical Foundations focuses on the development of e-Business between and within enterprises. In particular it addresses how enterprises collaborate, what coordination mechanism are necessary and how this is reflected at the technical infrastructure level.

It includes:

• Abundant real-world examples to encourage readers to understand and appreciate real-life
  e-Business
• An analytical and critical approach to understanding business issues, decision-making and technology use and development
• Extensive end of chapter discussion questions and assignments for students
• A companion website at www.wiley.com/go/ebusiness with additional exercises for students and PowerPoint slides and solutions for lecturers

Su questo libro

L'autore:

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.

Dalla quarta di copertina:

‘... a comprehensive and state-of-the-art introduction to business-to-business commerce in the new millennium.’
—John Mylopoulos, University of Toronto, Canada

Two significant factors combine to drive the phenomenon of e-Business. Competition constantly motivates companies in their marketplaces, while rapidly developing information technologies offer new opportunities and challenges.

For Mike Papazoglou and Piet Ribbers, both business and technology are integral to e-Business. They demonstrate here how a solid understanding of business, organization, management and technology is crucial to an understanding of what e-Business is today and how it is going to be shaped in the future.

e-Business: Organisational and Technical Foundations focuses on the development of e-Business between and within enterprises. In particular it addresses how enterprises collaborate, what coordination mechanism are necessary and how this is reflected at the technical infrastructure level.

It includes:

• Abundant real-world examples to encourage readers to understand and appreciate real-life
  e-Business
• An analytical and critical approach to understanding business issues, decision-making and technology use and development
• Extensive end of chapter discussion questions and assignments for students
• A companion website at www.wiley.com/go/ebusiness with additional exercises for students and PowerPoint slides and solutions for lecturers

Aimed at advanced Undergraduate and Postgraduate Students in Information Systems, Information Management and Computer Science, this book will also be of use to business and management students, researchers and practitioners.

‘This book represents a shift in our thinking of e-business away from purely technical considerations to a view that that embraces business and technical perspectives. The international examples of business applications and technical exercises will be of great value to students.’
—Professor Christopher P. Holland, Manchester Business School, UK

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2006
• ISBN 10: 0470843764
• ISBN 13: 9780470843765
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 722