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John Gerzema
Gerzema, chief insights officer of Young & Rubicam, is an internationally known social theorist on consumerism. As a consultant to corporate leaders, he is a pioneer in the use of data to identify social change that helps companies both anticipate and adapt to new consumer interests and demands. His book, The Brand Bubble (Jossey-Bass, 2008), is a BusinessWeek bestseller and was voted #3 in Amazon's best business books of 2008 and best marketing books of 2009 by strategy+business. Gerzema is anin-demand public speaker, and his TED speech, "The Post-Crisis Consumer," has been viewed by tens of thousands of people.
Michael D'Antonio
D'Antonio is the author of more thana dozen books. Hisbiography, Hershey, was named one of BusinessWeek's best books of the year, and The State Boys Rebellion received similar honors from the Chicago Tribune and Christian Science Monitor. While at Newsday, D'Antonio won the Alicia Patterson Fellowship for journalists and was a member of a team of reporters that won the Pulitzer Prize. His work has appeared in the New York Times Magazine, Esquire, Discover, the Los Angeles Times Magazine, and other publications.
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Spese di spedizione:
EUR 3,73
In U.S.A.
Descrizione libro Hardcover. Condizione: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice articolo 9065761
Descrizione libro Hardcover. Condizione: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice articolo 9013700
Descrizione libro Hardcover. Condizione: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice articolo 9019379
Descrizione libro Hardcover. Condizione: New. First edition stated. Hardcover.fine/fine Free of any markings and no writing. For Additional Information or pictures, Please Inquire. Codice articolo SKU90000002610
Descrizione libro Condizione: New. Book is in NEW condition. Codice articolo 0470874430-2-1
Descrizione libro Hardcover. Condizione: New. Condizione sovraccoperta: New. 1st Edition. New, May Have Minor Shelf Wear To Dust Jacket. - For More Information On Condition. Please See All Photos. Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding The Post-Crisis Consumer In "Spend Shift," John Gerzema, World-Renowned Expert On Consumer Values, And Pulitzer Prizewinning Author Michael D'antonio Document The Rise Of A Vibrant, Values-Driven Post-Recession Economy. To Tell The Story Of This Movement, The Authors Travel To Large Cities And Small Towns Across Eight Bellwether States, To Examine The Value Shifts Sweeping The Nation. Through In-Depth Observation, Proprietary Data From Young & Rubicam, And Interviews With Experts, The Authors Analyze The Changing Consumer Psyche, Document The Five Shifting Values And Consumer Behaviors That Are Remaking America And The World, And Explain What It Means To Businesses And Leaders.Explores A Movement In Society Where The Majority Of American Consumers Are Embracing Both Value And Values Shows How Post-Crisis Consumer Expectations And Behaviors Will Drive Business Decisions Draws On Interviews With Ceos And Entrepreneurs To Reveal How Companies Like Ford And Etsy Are Reconnecting With The Post-Crisis Consumer Compelling And Insightful, "Spend Shift" Is Essential Reading For Anyone Interested In How Values Are Changing And How Businesses Can Connect With Consumers After The Recession. Codice articolo 005375
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0470874430-new
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Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.2. Codice articolo Q-0470874430