A never-before published look at the many possibilities of social game development
As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment?the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you?ll explore how social games can be put to work for any business and examine why they work at all. The first part of explains what makes games fun, while the second part reviews the process and details of game design.
Game On is not playing around. Discover how social media games make money?and how you can enhance your business using games.
Amazon.com Exclusive Article: “8 Businesses Changing the World with Game Mechanics”
by Jon Radoff, Author of Game On: Energize Your Business with Social Media Games
|Author Jon Radoff|
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This may be the most revolutionary book you read this year
We all played games as children. Today, millions of us lose ourselves in massively multiplayer games like World of Warcraft, strategy games like League of Legends, and social media games like FarmVille. Games satisfy our need to interact, compete, and exercise our imagination. And they're fun.
What if your business offered those rewards to your customers?
Consider looking at your business—whatever it is—as if it were a game. Open this book, turn your imagination loose, and discover how fun can generate energy that boosts your bottom line.
A marketer who wants to find and keep customers?
A product designer who wants to create a memorable customer experience?
A website designer who wants to keep visitors coming back?
An executive who wants to make customers happy and boost profits?
A game designer who wants to create a better social game?
This book is for you!About the Author:
Jon Radoff is an entrepreneur who focuses on entertainment and social communities. He created one of the original commercial games on the Internet, Legends of Future Past, and founded a content management system that foreshadowed modern blog and wiki technology. His newest startup, Disruptor Beam, is a social game publisher.
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Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97804709362691.0
Descrizione libro Wiley, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 0470936266
Descrizione libro Wiley, 2011. Paperback. Condizione libro: New. Codice libro della libreria P110470936266
Descrizione libro John Wiley & Sons Inc, 2011. Paperback. Condizione libro: Brand New. 1st edition. 432 pages. 9.00x6.00x1.00 inches. In Stock. Codice libro della libreria zk0470936266
Descrizione libro Wiley. PAPERBACK. Condizione libro: New. 0470936266 New Condition. Codice libro della libreria NEW6.1164396