Game On: Energize Your Business with Social Media Games

Valutazione media 3,64
( su 14 valutazioni fornite da Goodreads )
 
9780470936269: Game On: Energize Your Business with Social Media Games

A never-before published look at the many possibilities of social game development

As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment?the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you?ll explore how social games can be put to work for any business and examine why they work at all. The first part of explains what makes games fun, while the second part reviews the process and details of game design.

  • Looks at how games are the basis for many everyday functions and explains how techniques of social games can be used by businesses as money-making tools
  • Drills down the process of game design while focusing on the design, analysis, and creation of games
  • Features screen shots, diagrams and explanations to illuminate key concepts, accessible to anyone regardless of game playing or design experience
  • Reviews what works and what doesn?t using a range of real-world scenarios as examples
  • Author Jon Radoff has a unique blend of experiences creating games, Internet-based social media, and Web technology.

Game On is not playing around. Discover how social media games make money?and how you can enhance your business using games.

Amazon.com Exclusive Article: “8 Businesses Changing the World with Game Mechanics”
by Jon Radoff, Author of Game On: Energize Your Business with Social Media Games

Author Jon Radoff
People are playing games more than ever before--but many of those games are less obvious than you might think. Games have influenced education, healthcare, retail, and consumer industries. Here are a few companies doing things with game mechanics that you might not have suspected, as well as questions you can ask yourself about your own business:

1) LinkedIn.com
The popular business networking website has turned networking into a game. People love collecting things--and on LinkedIn, the connections you form with other people are like a collection of virtual business cards. The more connections you have, the more you “win.” On LinkedIn, the rewards are social status; but collecting is fun in a wide range of businesses. What could you enable your customers to collect?

2) Dollar Tree
Exploration is fun, and many popular digital and social games are about finding hidden places, secret treasures and unusual artifacts. Dollar Tree attracts people with the premise that everything will be only $1 --but it’s the act of exploring that is fun for many people. Could your company give your customers the thrill of exploration? Better yet, could you let people use social media to spread the word of their discoveries?

3) Cold Stone Creamery
In games like World of Warcraft, many people enjoy “crafting” their own products. Creativity is fun--even when it comes from a well-worn process. Combine it with the pleasure of eating great ice cream, and you’ll understand part of what makes Cold Stone Creamery interesting. Beyond Cold Stone Creamery, other companies as diverse as Brighton (jewelry and accessories) and Build-a-Bear Workshop (stuffed bears) are tapping into the desire for personal, automated crafting to turn shopping and dining into an experience. How can you allow your customers to craft?

4) Upromise
Upromise has turned saving money for college into a game--it’s about discovering the products and companies that allow you to earn extra cash to invest in your kids’ education. It’s also a social game: you enroll your family, and make college savings a team effort. What makes it work is the continuous sense of progress. How can you give customers a sense that they’re always achieving something?

5) Nike
Nike has gone beyond being a footwear company--they’re about providing a complete experience that’s about running and fashion. Using social technology like Nike+, an application that let’s you record your runs and share them with others around the world, Nike promotes a sense of community with their brand. Likewise, Nike.ID allows customers to design their own look, and share them with others. By integrating multiple elements of competition, discovery and personalization into their products, it’s as if you’re playing the World of Nike game. How could you create an immersive experience for your customers?

6) Groupon
For many people, collecting coupons is more than a way to save money--it’s about discovery and reward. Groupon has taken it to the next level by making it a social experience as well: when you find an activity you like, you can save a few dollars while also uncovering an activity that you and your friends can enjoy together. How can you market your business better by turning a solitary experience into a social activity?

7) MeYouHealth
Successful games feature many small rewards to keep you focused and engaged. One of the largest areas where this could have a huge and positive effect on society is our health--but let’s face it: healthcare is rarely fun. MeYouHealth, a subsidiary of Healthways, is creating games and applications that get people to think about well-being by focusing on the small steps you can take to improve your life. How can you give your customers a pathway to success, one small (but rewarding) step at a time?

8) St. Augustine Pirate & Treasure Museum
Almost every game is about learning: figuring out a strategy, improving a skill, or gaining an understanding of a set of rules; yet attempts at integrating learning with games have often yielded less-than-engaging results. However, when learning is made fun by crafting an experience enriched by story and discovery, the results can be spectacular. A great example of this is the St. Augustine Pirate & Treasure Museum, which has turned learning about pirates into a fully immersive adventure. Rather than have your customers look at a world, how can you have them customers experience it?

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

This may be the most revolutionary book you read this year

We all played games as children. Today, millions of us lose ourselves in massively multiplayer games like World of Warcraft, strategy games like League of Legends, and social media games like FarmVille. Games satisfy our need to interact, compete, and exercise our imagination. And they're fun.

What if your business offered those rewards to your customers?

Consider looking at your business—whatever it is—as if it were a game. Open this book, turn your imagination loose, and discover how fun can generate energy that boosts your bottom line.

Are you?

  • A marketer who wants to find and keep customers?

  • A product designer who wants to create a memorable customer experience?

  • A website designer who wants to keep visitors coming back?

  • An executive who wants to make customers happy and boost profits?

  • A game designer who wants to create a better social game?

This book is for you!

About the Author:

Jon Radoff is an entrepreneur who focuses on entertainment and social communities. He created one of the original commercial games on the Internet, Legends of Future Past, and founded a content management system that foreshadowed modern blog and wiki technology. His newest startup, Disruptor Beam, is a social game publisher.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Jon Radoff
ISBN 10: 0470936266 ISBN 13: 9780470936269
Nuovi Quantità: 1
Da
Castle Rock
(Pittsford, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97804709362691.0

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,31
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,43
In U.S.A.
Destinazione, tempi e costi

2.

Jon Radoff
Editore: Wiley (2011)
ISBN 10: 0470936266 ISBN 13: 9780470936269
Nuovi Paperback Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 0470936266

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 24,38
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Radoff, Jon
Editore: Wiley (2011)
ISBN 10: 0470936266 ISBN 13: 9780470936269
Nuovi Paperback Quantità: 2
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2011. Paperback. Condizione libro: New. Codice libro della libreria P110470936266

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 35,96
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,57
In U.S.A.
Destinazione, tempi e costi

4.

Radoff, Jon
Editore: John Wiley & Sons Inc (2011)
ISBN 10: 0470936266 ISBN 13: 9780470936269
Nuovi Paperback Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley & Sons Inc, 2011. Paperback. Condizione libro: Brand New. 1st edition. 432 pages. 9.00x6.00x1.00 inches. In Stock. Codice libro della libreria zk0470936266

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 40,05
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,72
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Radoff, Jon
Editore: Wiley
ISBN 10: 0470936266 ISBN 13: 9780470936269
Nuovi PAPERBACK Quantità: 1
Da
Cloud 9 Books
(Wellington, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley. PAPERBACK. Condizione libro: New. 0470936266 New Condition. Codice libro della libreria NEW6.1164396

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 53,09
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,29
In U.S.A.
Destinazione, tempi e costi