Designing Search: UX Strategies for Ecommerce Success - Brossura

Nudelman, Greg

Brossura

ISBN 10: 0470942231 ISBN 13: 9780470942239

Casa editrice: John Wiley & Sons Inc, 2011

Riassunto

Best practices, practical advice, and design ideas for successful ecommerce search

A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface.

• Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers
• Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions
• Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices
• Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience

Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.

Su questo libro

L'autore:

Greg Nudelman is the founder of DesignCaffeine, Inc., a user experience design business consultancy specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Widely recognized as an experience design expert, Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people's lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups.

Launched by Founder and Publisher PABINI GABRIEL-PETIT in November 2005, the Web magazine UXmatters provides insights and inspiration to professionals working in every aspect of user experience (UX) — from strategy to design to user research. Its authors are leading thinkers and active participants in the UX community.

Dalla quarta di copertina:

They've found you. Now be sure they can find what they want

People shop online because it's convenient. If your search application doesn't make it easy to find what they want to buy, they'll go somewhere else. It's that simple.

Designing a great search experience, however, isn't that simple. You need this book, full of UX design strategies and patterns that have been carefully developed, researched, and tested for success. Use them, and your customers will buy more, leave your store happier, and tell their friends and social networks about the positive experience they had using your site or mobile app.

• Don't just add new features ? create memorable, delightful search experiences

• Turn "no search results" pages into new sales opportunities

• Discover why shoppers behave as they do

• Use "more like this" search to help your customers make quick decisions

• Design intuitive search interactions using faceted search filters

• Use contextual mobile search to create portable ecommerce solutions

• Take full advantage of the unique design challenges and capabilities of tablet devices

• Learn from case studies that put the design concepts into practice

• Use novel search design patterns to trounce your competition

Go to http://www.designcaffeine.com/designingsearch/ for a bonus chapter introducing designing search features for ecommerce help systems and an appendix highlighting crucial best practices!

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2011
• ISBN 10: 0470942231
• ISBN 13: 9780470942239
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 333
• Redattore: Gabriel-petit Pabini