Consumer Behaviour

Valutazione media 4,11
( su 19 valutazioni fornite da Goodreads )
 
9780470994658: Consumer Behaviour

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.

 

Consumer Behaviour, 2nd Edition is more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.

 

Features:

  • Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective
  • The addition of new journal articles from a range of journals.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

'This book is comprehensive, p to date and thought provoking; packed with real-life examples and interesting pedagogical features.' - Vincent Mitchell

Consumer Behaviour 2e is written in student-friendly language and designed specifically around how students learn. Using their considerable experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. The new edition now includes a chapter on organizational buying behaviour, alongside topical issues such as Consumer Misbehaviour and the use of personalised transactional and profile data, which marketers are increasingly using to explain consumer behaviour.

Key learning features of the text:

  • Long and short cases from Marketing Week, TNS Sofr4es, and the Direct Marketing Association/Royal Mail.
  • Full length academic journal articles with reflective questions.
  • Future Foundation Research Reports.
  • Think boxes to encourage students to think in more of an analytical and critical way.
  • Questions and practical assignments at the end of each chapter.
  • Web links to extend examples, plus extra journal articles which students can access from the companion website.
  • Full colour text illustrated with many classic and contemporary examples of advertisements.

Web support for lecturers and students:

Consumer Behaviour 2e is accompanied by a comprehensive website t www.wileyeurope.com/college/evans. Students will find additional journal articles, research summaries, extra cases and multiple choice quizzes. For lecturers there is a full instructor's manual with suggested solutions and case teaching notes, a large test bank and a comprehensive selection of PowerPoint slides for each chapter that include all the figures and tables and many of the advertising images used. Lecturers can also access TV adverts with teaching notes and extra case material.

Comments on the first edition:

'This innovative and student-friendly textbook combines theory with practical examples and illustrations to bring the study of consumer behaviour to life. I particularly like the 'think boxes' which encourage students to ponder issues as they read each chapter. The inclusion of key articles also provides students with a convenient means of delving deeper into issues to gain richer insights into consumer behaviour.' - Professor David Jobber

"A particularly well-conceived text that superbly demystified consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown. The book's student-centric focus is excellent.' - Professor Leslie de Chernatony

About the Author:

Martin Evans is a Senior Fellow at Cardiff Business School, having been Head of Marketing and Strategy there. He previously held professorial posts at the Universities of Portsmouth, Glamorgan and West of England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organizations over 30 years. Martin’s specialist areas include direct marketing, consumer behaviour, and marketing research and information and he has over 180 publications including nine books, mostly in these areas. He is an academic prizewinner at the International Marketing communications Conference, the Academy of Marketing, the Learning and Teaching Support Network (ITSN) and Institute of Direct Marketing. He is a Fellow of both the Chartered Institute of Marketing and Institute of Direct Marketing. He has Editorial Board experience for eight academic journals and was founding and managing Editor of the Journal of Consumer Behaviour. Martin has discussed his research on both radio and TV.

Ahmad Jamal is a Senior Lecturer in Marketing and Strategy and the Coordinator for the Ethnic Marketing Research Group and Programme Director for the MSC in Strategic Marketing at Cardiff Business School. He holds a PhD in Consumer Behaviour from the University of Bradford. Ahmad is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research, European Academy of Marketing and a Senior Examiner for the Chartered Institute of Marketing. He also acts as the Vice President for Western Europe, the Academy for Global Business Advancement (AGBA) and is the Managing Editor for Journal of Global Business Advancement. His research interests include cross-cultural consumer behaviour, self-concept, service quality, brand evaluations and customer satisfaction, and he has published widely in leading academic journals. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.

Gordon Foxall is a Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Evans, Martin M., Foxall, Gordon, Jamal, Ahmad
Editore: Wiley (2009)
ISBN 10: 0470994657 ISBN 13: 9780470994658
Nuovi Quantità: 1
Da
Nearfine Books
(Brooklyn, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2009. Condizione libro: new. Shiny and new! Expect delivery in 2-3 weeks. Codice libro della libreria 9780470994658-1

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 28,34
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,44
In U.S.A.
Destinazione, tempi e costi

2.

Evans, Martin M., Foxall, Gordon, Jamal,
Editore: Wiley (2009)
ISBN 10: 0470994657 ISBN 13: 9780470994658
Nuovi Paperback Quantità: 2
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2009. Paperback. Condizione libro: New. Codice libro della libreria P110470994657

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 40,59
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,57
In U.S.A.
Destinazione, tempi e costi

3.

Martin M. Evans, Gordon Foxall, Ahmad Jamal
Editore: Wiley 2009-03-31, Chichester (2009)
ISBN 10: 0470994657 ISBN 13: 9780470994658
Nuovi paperback Quantità: 5
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Wiley 2009-03-31, Chichester, 2009. paperback. Condizione libro: New. Codice libro della libreria 9780470994658

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 51,67
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,34
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Evans, Martin M/ Foxall, Gordon R./ Jamal, Ahmad
Editore: John Wiley & Sons 2009-03-31 (2009)
ISBN 10: 0470994657 ISBN 13: 9780470994658
Nuovi Paperback Quantità: 5
Da
Chiron Media
(Wallingford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley & Sons 2009-03-31, 2009. Paperback. Condizione libro: New. Codice libro della libreria NU-GRD-00502298

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 52,35
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,33
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Martin M. Evans; Gordon Foxall; Ahmad Jamal
ISBN 10: 0470994657 ISBN 13: 9780470994658
Nuovi Quantità: 8
Da
BWB
(Valley Stream, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97804709946580000000

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 56,44
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

6.

Martin Evans, Gordon Foxall, Ahmad Jamal
Editore: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470994657 ISBN 13: 9780470994658
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2009. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more student centred than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features:* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective* The addition of new journal articles from a range of journals. Codice libro della libreria AAH9780470994658

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 59,87
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Martin Evans, Gordon Foxall, Ahmad Jamal
Editore: John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470994657 ISBN 13: 9780470994658
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2009. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more student centred than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features:* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective* The addition of new journal articles from a range of journals. Codice libro della libreria AAH9780470994658

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 60,37
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Evans, Martin; Foxall, Gordon; Jamal, Ahmad
Editore: John Wiley and Sons Ltd (2009)
ISBN 10: 0470994657 ISBN 13: 9780470994658
Nuovi Brossura Quantità: > 20
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, 2009. Condizione libro: New. 2009. 2nd. Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188. . . . . . . Codice libro della libreria V9780470994658

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 62,98
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

9.

Martin Evans, Gordon Foxall, Ahmad Jamal
Editore: John Wiley and Sons Ltd
ISBN 10: 0470994657 ISBN 13: 9780470994658
Nuovi Paperback Quantità: 15
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd. Paperback. Condizione libro: new. BRAND NEW, Consumer Behaviour (2nd Revised edition), Martin Evans, Gordon Foxall, Ahmad Jamal, Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features:* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective* The addition of new journal articles from a range of journals. Codice libro della libreria B9780470994658

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 56,62
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,75
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Martin M. Evans; Gordon Foxall; Ahmad Jamal
ISBN 10: 0470994657 ISBN 13: 9780470994658
Nuovi Quantità: 3
Da
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Bookseller Inventory # ST0470994657. Codice libro della libreria ST0470994657

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 65,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro