Piloting Palm: The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry - Rilegato

Butter, Andrea; Pogue, David

Rilegato

ISBN 10: 0471089656 ISBN 13: 9780471089650

Casa editrice: John Wiley & Sons Inc, 2002

Riassunto

Traces the evolution of the hand-held industry by tracing the visionaries at both Palm and Handspring who started this phenomenon, detailing the principles of business, economy, and product design that led Palm to succeed where others had failed; the ongoing competition between Palm and Handspring; and other significant revelations. 75,000 first printing.

Su questo libro

Recensione:

"The Palm is so ubiquitous, it's easy to forget what life was like BP (before Palm). If you want the inside Vscoop on the product that changed your life--and how it got here--this is the place to start." --Seth Godin, Author Survival is Not Enough
 
"Even though I've been a user of every version of the Palm and am waiting breathlessly for the Handspring Treo Communicator, I never knew how Jeff Hawkins came up with the original design of the Palm Pilot. Now I do. Piloting Palm is informative, well written and a good read!" --Stewart Alsop, General Partner, New Enterprise Associates, Fortune Magazine columnist

L'autore:

ANDREA BUTTER worked as director of marketing at Palm Computing beginning in 1993. She managed every product launch, including the revolutionary Pilot Organizer in 1996, and became the company's vice president of marketing in 1998. Currently a marketing strategy consultant, she lives in Menlo Park, California.

DAVID POGUE is the personal technology columnist for the New York Times. He is also the author of twenty computerbooks, including the bestselling PalmPilot: The Ultimate Guide. He has spoken at events such as Comdex, PC Expo, and Macworld Expo.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2002
• ISBN 10: 0471089656
• ISBN 13: 9780471089650
• Rilegatura: Copertina rigida
• Numero di pagine: 353