Defines more than four thousand words, terms, and phrases related to marketing, advertising, wholesaling, direct marketing, and buying
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
JERRY M. ROSENBERG is a professor at the Graduate School of Management and School of Business Administration at Rutgers University. He has also taught at the City University of New York, Cornell University, and Columbia University. A noted lexicographer, consultant to the Oxford English Dictionary, and widely published writer on business and technology, Dr. Rosenberg's seventeen books include the Dictionary of Marketing and Advertising, the Dictionary of Business and Management, and the Dictionary of International Trade. Dr. Rosenberg received his PhD from New York University.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 9,79 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiEUR 25,42 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiDa: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780471110231. Codice articolo 8438646
Quantità: 1 disponibili
Da: Better World Books Ltd, Dunfermline, Regno Unito
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 42453750-6
Quantità: 1 disponibili
Da: Infinity Books Japan, Tokyo, TKY, Giappone
Hardcover. Condizione: Fine/Fine. A crisp clean first edition no markings throughout, not an ex-lib: What is an endcap? FIFO? A loss leader? Understanding the language of retail is essential to working in the industry. Written by an expert lexicographer, it contains the terminology used in every segment of the industry--from shipping and receiving to marketing and advertising. Features over appropximately 4,500 clear, concise definitions and includes terms pertaining to buying, merchandising and visual display, catalog and mail-order marketing, consumer research, retail data processing, accounting and more. Codice articolo RWARE0000020751
Quantità: 1 disponibili
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 42453750-6
Quantità: 3 disponibili
Da: Cronus Books, Carson City, NV, U.S.A.
Hardcover. Condizione: As New. No dust cover, black hardcover w/red lettering. Like New Inside and Outside. Clean and crisp! No markings! You will be pleased. Excellent book! ( z1s45D ) Some very minor shelf wear on cover. ** Fast Shipping! **. Codice articolo SKU1018614
Quantità: 1 disponibili
Da: SecondSale, Montgomery, IL, U.S.A.
Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00089683203
Quantità: 1 disponibili
Da: Toscana Books, AUSTIN, TX, U.S.A.
Hardcover. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Codice articolo Scanned047111023X
Quantità: 1 disponibili
Da: The Book Spot, Sioux Falls, MN, U.S.A.
Hardcover. Condizione: New. Codice articolo Abebooks564349
Quantità: 1 disponibili