Event Sponsorship

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9780471126010: Event Sponsorship

State-of-the-art methods for finding, securing, and retaining the best corporate sponsors
The authoritative guide to creating and closing deals with irresistible ROIs
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.

Learn how to bring increased sponsorship dollars to any event by:

  • Placing value on sponsorships
  • Expanding the value of a sponsor
  • Creating the best image for an event
  • Networking with other event professionals worldwide

With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.
THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP

THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

BRUCE E. SKINNER, CFE, is former president of the International Festivals and Events Association (IFEA), the largest professional association for festivals and special events in the world, and Director of the Fiesta Bowl in Phoenix, Arizona.

VLADIMIR RUKAVINA, CFE, is General Manager of Narodni Dom Cultural Center, Maribor, Slovenia, and President and CEO of the International Festival of Lent.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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1.

Bruce E. Skinner, Vladimir Rukavina
Editore: John Wiley and Sons Ltd, United States (2002)
ISBN 10: 0471126012 ISBN 13: 9780471126010
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Descrizione libro John Wiley and Sons Ltd, United States, 2002. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today s market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by:* Placing value on sponsorships* Expanding the value of a sponsor* Creating the best image for an event* Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management. Codice libro della libreria AAH9780471126010

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Bruce E. Skinner
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ISBN 10: 0471126012 ISBN 13: 9780471126010
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Descrizione libro John Wiley and#38; Sons, 2002. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780471126010

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Skinner, Bruce E., Rukavina, Vladimir
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Descrizione libro Wiley, 2002. Hardcover. Condizione libro: New. Codice libro della libreria P110471126012

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4.

Bruce E. Skinner, Vladimir Rukavina
Editore: John Wiley and Sons Ltd, United States (2002)
ISBN 10: 0471126012 ISBN 13: 9780471126010
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Descrizione libro John Wiley and Sons Ltd, United States, 2002. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today s market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by:* Placing value on sponsorships* Expanding the value of a sponsor* Creating the best image for an event* Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management. Codice libro della libreria AAH9780471126010

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Descrizione libro Wiley, 2002. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0471126012

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Skinner, Bruce E.
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Descrizione libro 2002. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KB-9780471126010

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Descrizione libro John Wiley & Sons Inc, 2002. Hardcover. Condizione libro: Brand New. illustrated edition. 320 pages. 9.75x7.25x1.00 inches. In Stock. Codice libro della libreria __0471126012

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Descrizione libro Wiley, 2002. Hardcover. Condizione libro: New. book. Codice libro della libreria 0471126012

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Bruce E. Skinner; Vladimir Rukavina
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97804711260100000000

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Bruce E. Skinner, Vladimir Rukavina
Editore: Wiley 2002-10-29, Hoboken, N.J. (2002)
ISBN 10: 0471126012 ISBN 13: 9780471126010
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Descrizione libro Wiley 2002-10-29, Hoboken, N.J., 2002. hardback. Condizione libro: New. Codice libro della libreria 9780471126010

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