Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget: Building Restaurant Volume without Breaking Your Budget - Rilegato

Marvin, Bill

Rilegato

ISBN 10: 047115394X ISBN 13: 9780471153948

Casa editrice: John Wiley & Sons Inc, 1997

Riassunto

This book addresses one of the most-asked-for restaurant management topics—marketing—in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits.

Su questo libro

L'autore:

BILL MARVIN, "The Restaurant DoctorTM," is an advisor to service-oriented organizations across North America. Bill is the founder of Effortless, Inc., a management research/education company, and Prototype Restaurants, a hospitality consulting group. He earned a degree in Hotel Administration from Cornell University. A veteran of the foodservice industry, Bill has managed hotels, institutions, and clubs and owned full service restaurants. His professional curiosity and practical experience enable him to understand the human factors common to the growth and success of every type of business. He is a member of the Council of Hotel and Restaurant Trainers and the National Speakers Association. Bill has been a featured guest on Hospitality Television and writes a regular column in the trade magazines of several industries. In addition to his private consulting practice, he logs 150,000 miles a year delivering corporate keynotes and conducting staff and management seminars in the United States and Canada.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1997
• ISBN 10: 047115394X
• ISBN 13: 9780471153948
• Rilegatura: Copertina rigida
• Numero di pagine: 218