Do It Yourself Advertising 2e C: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More - Brossura

E. Hahn, Fred

Brossura

ISBN 10: 0471154423 ISBN 13: 9780471154426

Casa editrice: John Wiley & Sons, 1997

Riassunto

How to create Madison Avenue advertising on a Main Street budget

Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques.

FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

Su questo libro

Product Description

Book by Hahn Fred E Mangun Kenneth G

Dettagli dell'edizione

• Editore: John Wiley & Sons
• Data di pubblicazione: 1997
• Lingua: Inglese
• ISBN 10: 0471154423
• ISBN 13: 9780471154426
• Rilegatura: Copertina flessibile
• Numero di pagine: 384
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile