The Portable MBA in Entrepreneurship Case Studies - Brossura

Bygrave, William D.

Brossura

ISBN 10: 047118229X ISBN 13: 9780471182290

Casa editrice: Wiley, 1997

Riassunto

The crucial link between theory and practice

In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.

Each case study is illustrated with exhibits --financial statements, business plans, sample contracts, and more --and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.

Su questo libro

L'autore:

WILLIAM D. BYGRAVE, MA, DPhil, MBA, DBA, is the Frederic C. Hamilton Professor for Free Enterprise and Director of the Center for Entrepreneurial Studies at Babson College, and Visiting Professor at INSEAD (the European Institute for Business Administration).

DAN D'HEILLY, MBA, is Project Manager for the Center for Entrepreneurial Studies at Babson College. He is also a part-time lecturer at the college.

Product Description:

Book by None

Su questa edizione

• Editore: Wiley
• Data di pubblicazione: 1997
• ISBN 10: 047118229X
• ISBN 13: 9780471182290
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 336