Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Like its predecessors, this new edition delves into all the core topics covered in the first year of a typical MBA program: marketing, economics, business ethics, leadership, strategy, and human resources management, among others. A new chapter on entrepreneurship guides readers on how to take advantage of market opportunities within their companies and how to create new firms to pursue their business dreams. Numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of modern business. An updated chapter on the future of business explores ways to manage appropriately in uncertain times and helps readers build agility into their companies to deal with unexpected circumstances.
Continuing in the tradition of this internationally bestselling series, The Portable MBA, Fourth Edition summarizes the insight and wisdom of some of the world?s top business educators in a single handy and concise volume.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 21,00
Da: Spagna a: U.S.A.
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