Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers - Rilegato

Schmitt, Bernd H.

Rilegato

ISBN 10: 0471237744 ISBN 13: 9780471237747

Casa editrice: John Wiley & Sons Inc, 2003

Riassunto

The storied market expert introduces a new way of doing business that emphasizes customer experience management as the key to business success.

Su questo libro

Recensione:

"...demonstrates the power of collecting truly relevant customer information..." ( Managing Information, January/February 2004)

L'autore:

BERND H. SCHMITT is Professor of Marketing at Columbia Business School and the Executive Director of the Center on Global Brand Leadership. As a consultant and CEO of the EX Group, he has worked with companies worldwide, including Sony, Ford, Procter & Gamble, Este´e Lauder, DuPont, and IBM. He is also author of the bestselling Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. For more information on Schmitt or his work, visit www.meetschmitt.com.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2003
• ISBN 10: 0471237744
• ISBN 13: 9780471237747
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 288