About the Author Langdon Morris is a seasoned transformation consultant. He has supported enduring and fundamental change in numerous organizations, and is founder of Strategic Planning Guild in San Ramon, California.
Managing the Evolving Corporation Langdon Morris Top corporate managers are being shoved aside in record numbers. During the last three years alone, more than fifteen CEOs of Fortune 500 corporations have been fired. It?s a fast-changing economy, and those who commit their corporations to outdated strategies are being left behind without a backward glance. How can you survive? What can you do to make your corporation respond to informed consumers whose loyalties change from day to day? Simple. Stop what you?re doing right now and read this book. Managing the Evolving Corporation will transform the way you look at your business and the global economy that it is a part of. Langdon Morris shows that we?re in the midst of an economic revolution as serious and far-reaching as the shift to industrialism. The keys to success are no longer control of raw materials, machines, or people, because the corporations that depend on hierarchical models of command and control are too slow to respond to change, and today?s marketplace leaves them in the dust. What?s the alternative? Manage the flow of information to enable all workers to make the best decisions themselves. Now that information is cheap and immediately available, it is the lifeblood of every organization, and using Morris? powerful new "recognition and response" model, you can transform your corporation into a dynamic, interactive team that anticipates every twist and turn of the market. In clear prose with dozens of actual examples, specific action plans, straightforward strategies, and more than 75 illustrations and photographs, Morris shows you how to transform your organization into a market leader. Step-by-step you?ll learn how to:
- Scrap command and control and implement recognition and response
- Focus on the important patterns of events rather than just the events themselves
- Design powerful real time information systems
- Structure the work place to maximize responsiveness
- Achieve high levels of collaboration among workers
Langdon Morris is an innovator in organizational transformation and he paints a clear and realistic picture of the economies of today and tomorrow. He shows you how to make the most of it whether you?re a CEO, board member, strategic planner, middle manager, or front line worker. If you want your organization to survive and thrive during the 1990s and the 21st century, read this valuable guidebook and recommend it to your colleagues.