"Once again, Joe Goldblatt leads the way. Special Events is a masterwork of practical advice and professional practice. But it is more than a "how-to" book: it distinguishes Special Event Management as a unique discipline worthy of study and research. A must-read for every meeting planner!" - Gary A. LaBranche, CAE. Vice President, Education and Convention Services, The American Society of Association Executives "My copy of the first edition has become dog-eared from extensive use. I think that (this) will be another very successful and highly useful edition that will inspire and enlighten students and professional event planners alike in the creation of successful special events." - Hugh Wakeham, Vice President, Sponsorship and Promotions, Livent Inc. "Dr. Goldblatt is a pioneer and the definitive authority in special events management. His book leaves nothing out - it is the most complete treatise on the subject available today. As a specialist and consultant in the equipment rental segment, I recommend that anyone with interests in the industry study this text and keep it on hand for continued reference." - Keith W. Klarin, Publisher, Party Equipment Rental Letter, and Columnist, "Party Perfect," Rental Management Magazine "Without a doubt, Dr. Goldblatt is one of the most experienced professionals in the growing field of Special Event Management, and this book wonderfully illustrates, for newcomers and veterans alike, the aspects of running a truly flawless event. I will certainly keep a copy of this book close at hand for reference." - Stedman Graham, President & CEO, Gregory Bozell
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Descrizione libro Wiley, 1997. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Introduction to Event Management. ADMINISTRATION. The Five Critical Stages for All Successful Events. Designing the Event Environment. Financial Techniques for Consistent Success. Quality Event Leadership for Staff and Volunteers. COORDINATION. The Production Schedule. Effective Catering Techniques. Audiovisual, Lightning, Sound, Special Effects, and Video. Music and Entertainment. MARKETING. Integrated Marketing. Sponsorship. Cause Related Events. LEGAL, ETHICAL, AND RISK MANAGEMENT. Contracts, Permits, and Licenses. Risk Management Procedures. Ethics. Epilogue. Appendices. Index. Codice libro della libreria ABE_book_new_0471287458
Descrizione libro Wiley, 1997. Hardcover. Condizione libro: New. book. Codice libro della libreria 0471287458
Descrizione libro Wiley, 1997. Hardcover. Condizione libro: New. 2. Codice libro della libreria DADAX0471287458
Descrizione libro Wiley, 1997. Hardcover. Condizione libro: New. Codice libro della libreria P110471287458
Descrizione libro Wiley. Hardcover. Condizione libro: New. 0471287458 New Condition. Codice libro della libreria NEW4.0247156
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97804712874521.0