Strategic Market Management - Brossura

Aaker, David A.

Brossura

ISBN 10: 0471309567 ISBN 13: 9780471309567

Casa editrice: John Wiley & Sons Inc, 1994

Riassunto

Relevant for strategic management courses as well as market management, this textbook provides a synthesis of literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition includes the latest research and many new examples with a global perspective, reflecting the new thrust to integrate marketing throughout the organization. Competition is stressed as an integral part of making strategic positioning decisions. Building on a basic model for strategy development, the author systematically describes the process of defining and executing a company marketing strategy.

Su questo libro

Product Description:

Book by Aaker David A

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1994
• ISBN 10: 0471309567
• ISBN 13: 9780471309567
• Rilegatura: Copertina flessibile
• Numero di pagine: 400