This guide has been designed to help professional marketers, sales managers and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support centre, and effectively and ethically writing and sending publicity material. It also features examples from companies around the world who are profiting from their online marketing and sales efforts, and breaking new ground in business-to-business.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Wiley, 2000. Paperback. Condizione libro: New. book. Codice libro della libreria 0471349763
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97804713497611.0