Articoli correlati a Global Marketing Management Update 2000

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9780471353904: Global Marketing Management Update 2000
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The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This global approach also presents marketing in a cross functional approach to the business operation. This edition addresses the reaction to the recent 1998 Asian financial crisis and how these dramatic changes and their effect on the rest of our global economy. Also, based on European countries trying to create a unified European economy, the prominent event of the introduction of a common European currency, the Euro, on January 1, 1999 has impact world wide. Issues surrounding these events are covered at length.

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Dalla quarta di copertina:
Get the Global Edge in Marketing
"The conceptual framework developed in this book will facilitate an in–depth study of international marketing issues...well–thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries." ? D. Maheswaran, New York University.

"This text definitely portrays modern teaching concepts in global marketing – much more holistic examination of the marketing function." ? Hildy Teegen, The George Washington University

"It is truly global, comprehensive, and cross–functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture?s role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well–handled in this text. The work is current, up–to–date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere." ? Scott Swan, The College of William & Mary

"The authors? tone and style shall appeal to our students. They write in a clear and comprehensive style.... The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students? learning experience." ? K.C. Dhawan, Concordia University/Montreal

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Book by Kotabe Masaaki Mike Helsen Kristiaan

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  • EditoreJohn Wiley & Sons Inc
  • Data di pubblicazione1999
  • ISBN 10 0471353906
  • ISBN 13 9780471353904
  • RilegaturaCopertina rigida
  • Numero di pagine711
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Altre edizioni note dello stesso titolo

9780470381113: Global Marketing Management

Edizione in evidenza

ISBN 10:  ISBN 13:  9780470381113
Casa editrice: John Wiley & Sons Inc, 2010
Brossura

  • 9780470505748: Global Marketing Management, Fifth Edition International Student Version

    John W..., 2010
    Brossura

  • 9780471372899: Global Marketing Management

    John W..., 2000
    Rilegato

  • 9780471755272: Global Marketing Management

    John W..., 2007
    Brossura

  • 9780471230625: Global Marketing Management

    John W..., 2003
    Rilegato

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Descrizione libro Hardcover. Condizione: Bon. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Soiling on the side. Edition 1999. Ammareal gives back up to 15% of this book's net price to charity organizations. Codice articolo D-148-582

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Descrizione libro Hard Back. Condizione: Very Good. No Jacket. very nice clean tight hardback with only very light overall wear. pages clean and unmarked. nice copy!. Codice articolo 020359

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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780471353904. Codice articolo 9731602

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Descrizione libro hardcover. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!. Codice articolo S_363006880

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