Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense - Rilegato

Anholt, Simon

Rilegato

ISBN 10: 0471354880 ISBN 13: 9780471354888

Casa editrice: John Wiley & Sons Inc, 2000

Riassunto

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." ?Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here?s a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." ?Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." ?Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO

Su questo libro

Recensione:

"Thought provoking, funny and hair–tearing." (Campaign, 19th December 2000)

L'autore:

SIMON ANHOLT is the founder and Chairman of World Writers Ltd., an advertising consultancy that provides international creative and strategic services to other advertising agencies as well as directly to clients such as DuPont, Time-Warner. Sara Lee, Sony Corporation, and IBM.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2000
• ISBN 10: 0471354880
• ISBN 13: 9780471354888
• Rilegatura: Copertina rigida
• Numero di pagine: 325