Articoli correlati a Marketing Research
Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced. New features include:
* Relevant and recent examples and citations
* Expanded coverage of e-commerce and database marketing
* New cases and problems, covering a wide range of products and organizations
* Marketing Research in Business sections in each chapter that focus on the real-world applications of marketing research
* Firm-specific and data-specific URLs connecting to the most recent information
* New coverage of the use of SPSS(r) in illustrating the data analysis
Now available with SPSS(r) software. This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).
* Relevant and recent examples and citations
* Expanded coverage of e-commerce and database marketing
* New cases and problems, covering a wide range of products and organizations
* Marketing Research in Business sections in each chapter that focus on the real-world applications of marketing research
* Firm-specific and data-specific URLs connecting to the most recent information
* New coverage of the use of SPSS(r) in illustrating the data analysis
Now available with SPSS(r) software. This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
David A. Aaker, University of California;
V. Kumar, University of Houston;
George S. Day, University of Pennsylvania
Product Description:
V. Kumar, University of Houston;
George S. Day, University of Pennsylvania
Book by Aaker David A Kumar V Day George S
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione2000
- ISBN 10 0471363405
- ISBN 13 9780471363408
- RilegaturaCopertina rigida
- Numero di pagine751
- Valutazione libreria
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Marketing Research
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Descrizione libro Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 38418610-75
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Marketing Research
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Descrizione libro Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00033543692
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Marketing Research 7th Ed.
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Descrizione libro Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002516343
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Descrizione libro Hardcover. Condizione: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this book's net price to charity organizations. Codice articolo D-018-234
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Descrizione libro hardcover. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL9679625
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Descrizione libro Condizione: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 3300541-20
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Marketing Research (7th Edition)
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John Wiley & Sons
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780471363408. Codice articolo 9440839
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Marketing Research (7th Edition)
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings In poor condition, suitable as a reading copy. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780471363408. Codice articolo 9440838
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Marketing Research 7th Ed.
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Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780471363408. Codice articolo 9237364
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Marketing Research.
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WILEY-VCH VERLAG GMBH
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Descrizione libro Condizione: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. 7. Auflage 2000. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 752 | Sprache: Englisch. Codice articolo 66115/202
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