Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
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David A. Aaker of University of California at Berkeley
Book by Aaker David A
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Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Very Good. Very Good condition. 6th edition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo L08M-00649
Quantità: 1 disponibili
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. 6th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 11922455-75
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Da: Better World Books: West, Reno, NV, U.S.A.
Condizione: Very Good. 6th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 11922455-75
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0471415723I3N00
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Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001748434
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Da: AwesomeBooks, Wallingford, Regno Unito
Paperback. Condizione: Very Good. Strategic Marketing Management 6th Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780471415725
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Condizione: Good. 6th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP28274510
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Da: Bahamut Media, Reading, Regno Unito
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780471415725
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Da: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condizione: Good. 6th Edition. Some shelf wear. Writing/Highlighting. Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; ISBN: 0471415723. ISBN/EAN: 9780471415725. Pictures of this item not already displayed here available upon request. Inventory No: 1560719797. Codice articolo 1560719797
Quantità: 3 disponibili
Da: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condizione: Good. 6th Edition. Some shelf wear. All pages clean Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0471415723. ISBN/EAN: 9780471415725. Pictures of this item not already displayed here available upon request. Inventory No: 1560719800. Codice articolo 1560719800
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