Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of the theory and procedures associated with the management of festivals and special events. The new edition features new developments, professional ?tools? and a discussion of the role of technology.
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Festival & Special Event Management Fourth edition continues the comprehensive overview of he theory and procedures associated with festivals and special events established in previous editions. the new edition of this market-leading text introduces new developments and professional 'tools', and considers the globalization and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. The edition offers students a current, relevant textbook for their study and professional reference.
New to This Edition:
The experienced authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.About the Author:
Ian McDonnell, University of Technology, Sydney
Johnny Allen, University of Technology, Sydney
William O?Toole, Event Consultant
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Descrizione libro Wiley, 2002. Paperback. Condizione libro: New. Codice libro della libreria P110471421820
Descrizione libro Wiley. PAPERBACK. Condizione libro: New. 0471421820 New Condition. Codice libro della libreria NEW6.0248476
Descrizione libro Wiley, 2002. Paperback. Condizione libro: New. 2. Codice libro della libreria DADAX0471421820
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97804714218251.0