The End of Advertising As We Know It - Brossura

Zyman, Sergio; Brott, Armin A.

Brossura

ISBN 10: 047142966X ISBN 13: 9780471429661

Casa editrice: John Wiley & Sons Inc, 2003

Riassunto

The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment. Reprint.

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Recensione:

"...argues cogently that what sponsors are doing is not, as many still believe, distributing patronage, but buying and exploitable marketing property." (Admap, April 2004)
 
"...a valuable challenge to assumptions..." (Research, January 2004)

L'autore:

SERGIO ZYMAN is the former chief marketing officer at Coca-Cola and the bestselling author of The End of Marketing As We Know It. He is the founder and Chairman of the Zyman Marketing Group, a leading firm in strategic consulting, software applications, and educational resources.

ARMIN BROTT has co-written books on business with some of today’s highest profile industry leaders, and is also a bestselling author in his own right. His other titles include The Expectant Father: Facts, Tips, and Advice for Dads-to-Be, The New Father: A Dad’s Guide to the First Year, and The New Father: A Dad’s Guide to the Toddler Years.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2003
• ISBN 10: 047142966X
• ISBN 13: 9780471429661
• Rilegatura: Copertina flessibile
• Numero di pagine: 256