Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

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9780471432098: Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in "Making Dough". The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!" - Jay Conrad Levinson bestselling author, "Guerrilla Marketing" series of books. "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand." - Phil Lempert author, "Being the Shopper" and "Today" show food trends editor."Words can't do justice to Krispy Kreme doughnuts - just eat one! But as a fan of the product, it's interesting to read this business success story." - Vince Gill Singer/Songwriter. "You know what - you have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from." - Seth Godin author, "Purple Cow". "Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring." - Al Ries coauthor, "The Fall of Advertising and the Rise of PR"."I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world." - From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee.

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1.

Kirk Kazanjian, Amy Joyner
Editore: John Wiley and Sons Ltd, United States (2003)
ISBN 10: 0471432091 ISBN 13: 9780471432098
Nuovi Rilegato Quantità: 1
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(London, Regno Unito)
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Descrizione libro John Wiley and Sons Ltd, United States, 2003. Hardback. Condizione libro: New. 229 x 155 mm. Language: English . Brand New Book. I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough . The book is inspirational, enlightening, and just plain great reading. In fact, it s great reading with sprinkles on it. What a yummy book! - Jay Conrad Levinson bestselling author, Guerrilla Marketing series of books. Krispy Kreme s success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand. - Phil Lempert author, Being the Shopper and Today show food trends editor. Words can t do justice to Krispy Kreme doughnuts - just eat one! But as a fan of the product, it s interesting to read this business success story. - Vince Gill Singer/Songwriter. You know what - you have absolutely no chance of starting the next Krispy Kreme!But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from. - Seth Godin author, Purple Cow . Take heart. You don t need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring. - Al Ries coauthor, The Fall of Advertising and the Rise of PR . I think it s safe to say that just about every company would love to know the secret ingredients of Krispy Kreme s sweet success. After all, it doesn t advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today s competitive world. - From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee. Codice libro della libreria AAH9780471432098

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2.

Kirk Kazanjian, Amy Joyner
Editore: John Wiley and Sons Ltd, United States (2003)
ISBN 10: 0471432091 ISBN 13: 9780471432098
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Descrizione libro John Wiley and Sons Ltd, United States, 2003. Hardback. Condizione libro: New. 229 x 155 mm. Language: English . Brand New Book. I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough . The book is inspirational, enlightening, and just plain great reading. In fact, it s great reading with sprinkles on it. What a yummy book! - Jay Conrad Levinson bestselling author, Guerrilla Marketing series of books. Krispy Kreme s success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand. - Phil Lempert author, Being the Shopper and Today show food trends editor. Words can t do justice to Krispy Kreme doughnuts - just eat one! But as a fan of the product, it s interesting to read this business success story. - Vince Gill Singer/Songwriter. You know what - you have absolutely no chance of starting the next Krispy Kreme!But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from. - Seth Godin author, Purple Cow . Take heart. You don t need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring. - Al Ries coauthor, The Fall of Advertising and the Rise of PR . I think it s safe to say that just about every company would love to know the secret ingredients of Krispy Kreme s sweet success. After all, it doesn t advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today s competitive world. - From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee. Codice libro della libreria AAH9780471432098

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ISBN 10: 0471432091 ISBN 13: 9780471432098
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Descrizione libro John Wiley and#38; Sons, 2003. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IP-9780471432098

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Descrizione libro John Wiley and Sons Ltd. Hardback. Condizione libro: new. BRAND NEW, Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success, Kirk Kazanjian, Amy Joyner, "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in "Making Dough". The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!" - Jay Conrad Levinson bestselling author, "Guerrilla Marketing" series of books. "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand." - Phil Lempert author, "Being the Shopper" and "Today" show food trends editor."Words can't do justice to Krispy Kreme doughnuts - just eat one! But as a fan of the product, it's interesting to read this business success story." - Vince Gill Singer/Songwriter. "You know what - you have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from." - Seth Godin author, "Purple Cow". "Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring." - Al Ries coauthor, "The Fall of Advertising and the Rise of PR"."I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world." - From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee. Codice libro della libreria B9780471432098

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Descrizione libro Hardcover. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 6687870

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Descrizione libro Wiley, 2003. Hardcover. Condizione libro: New. book. Codice libro della libreria 0471432091

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Descrizione libro John Wiley and#38; Sons, 2003. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780471432098

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Descrizione libro Wiley, 2017. Hardcover. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0471432091

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Descrizione libro John Wiley & Sons, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780471432098_lsuk

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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780471432098

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