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Marketing Research - Rilegato

 
9780471455196: Marketing Research
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Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.

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Dalla quarta di copertina:
A MARKETING RESEARCH BOOK THAT STANDS OUT IN A CROWD!

Like a red umbrella in a sea of blue, McDaniel and Gates stands out from all the other market research texts!

Why?

  • It s written by a full time marketing researcher and the founder of the University of Texas at Arlington s MS in Marketing Research program two people completely wired to the research industry!
  • It s loaded with real world examples, funny anecdotes, and more taken from the authors own experience this text comes alive like no other you ve used before!
  • It puts you in the role of the manager who buys and uses market research you ll learn exactly how to use market research to make critical business decisions!
  • The authors explain difficult quantitative concepts in a clear and accessible manner it demystifies the technical aspects of Market Research!
  • The student version of SPSS 11,0 comes FREE with the text you can do Market Research the way current practitioners do!
  • Also available in an optical package is Perseus WebResearcher, a professional web–based survey tool that allows you to create, implement, and manage surveys using only a Web browser.
Product Description:
Book by McDaniel Jr Carl Gates Roger

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  • EditoreJohn Wiley & Sons Inc
  • Data di pubblicazione2004
  • ISBN 10 0471455199
  • ISBN 13 9780471455196
  • RilegaturaCopertina rigida
  • Numero di pagine768
  • Valutazione libreria

Altre edizioni note dello stesso titolo

9780471657651: WITH SPSS 11.0

Edizione in evidenza

ISBN 10:  ISBN 13:  9780471657651
Casa editrice: John Wiley & Sons Inc, 2004
Rilegato

  • 9780471730897: Marketing Research

    John W..., 2005
    Rilegato

  • 9780471648055: Marketing Research

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McDaniel, Carl Jr. and Roger Gates
Editore: Wiley (2004)
ISBN 10: 0471455199 ISBN 13: 9780471455196
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Barker Books & Vintage
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Descrizione libro Hardcover. Condizione: New. Seventh Edition. 7th edition, new with unopened cd, notation to front end paper and some mild edge wear/wrinkling to a few pages at back of book. Codice articolo 9429

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MCDANIEL, CARL JR.
Editore: Wiley (2004)
ISBN 10: 0471455199 ISBN 13: 9780471455196
Nuovo Rilegato Quantità: 1
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Basi6 International
(Irving, TX, U.S.A.)
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Descrizione libro Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT23-265327

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