The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
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For all the advantages businesses pursue, there is one powerful advantage that is accessible to virtually every business–but realized by very few. That advantage is the price advantage. Pricing is far and away the most sensitive profit lever that managers can influence. Very small changes in average price translate into huge changes in operating profit, yet few companies are as disciplined and scientific about pricing as they should be.
In the most comprehensive and insightful treatment of pricing management available today, The Price Advantage shows companies how to use pricing excellence to outperform the competition and increase profitability in both good and bad times. Drawing on more than two decades of client success, three preeminent McKinsey & Company experts demonstrate why pricing is critical to bottom-line profitability and explain state-of-the-art approaches to analyzing pricing and building distinctive pricing capability in an organization. Working with colleagues and companies across the globe, they have helped develop leading-edge practical knowledge in pricing for clients in all major industries
Written in easy-to-understand language, The Price Advantage serves as a practical pricing guide for the thoughtful general manager who has been tempted by the unrealized promise of improved pricing and, perhaps, even frustrated by attempts to translate pricing theory into bottom-line impact for his or her business. It is intended to provide a logical and structured approach for identifying where the most precious sources of untapped pricing opportunity reside in a business, along with practical, case-illustrated guidance on how to capture that opportunity.
With emphasis on translating pricing theory into real improvements and bottom-line performance, The Price Advantage is designed to give today’s CEOs and business managers a competitive advantage in any economy.From the Back Cover:
The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.
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Descrizione libro Wiley, 2004. Hardcover. Condizione libro: New. Ships Fast! Satisfaction Guaranteed!. Codice libro della libreria mon0000535303
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97804714666971.0
Descrizione libro Wiley, 2004. Hardcover. Condizione libro: New. book. Codice libro della libreria 0471466697
Descrizione libro Wiley, 2004. Hardcover. Condizione libro: New. Codice libro della libreria P110471466697
Descrizione libro Wiley, 2004. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0471466697
Descrizione libro Wiley. Hardcover. Condizione libro: New. 0471466697 New Condition. Codice libro della libreria NEW6.1166620