Articoli correlati a Advanced Brand Management: From Vision to Valuation
Branding your firm's future-with success
More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.
More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.
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Recensione:
a description of what brand management is, but also a manifesto for the exciting interdisciplinary challenge it should be (Marketing, 17 April 2003)
L'autore:
Paul Temporal is a leading global expert on brand creation, development and management with over twenty years experience in consulting and training. Hehas worked with leading companies and governments, and is well known for his practical and results-oriented approach, resulting in record year on yearprofit increases for many clients. He is also the author of best-selling branding books, Corporate Charisma, Strategic Positioning, Branding in Asia, Hi-Tech Hi-Touch Branding, and Romancing the Customer, and is a highly soughtafter event and conference speaker. He was educated at Leeds and Oxford Universities and is based in Singapore.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione2002
- ISBN 10 047147925X
- ISBN 13 9780471479253
- RilegaturaCopertina rigida
- Numero edizione1
- Numero di pagine296
- Valutazione libreria
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Advanced Brand Management
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Descrizione libro Hardcover. Condizione: Good. Codice articolo mon0002953733
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Advanced Brand Management
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Descrizione libro Hardcover. Condizione: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.55. Codice articolo G047147925XI3N01
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Advanced Brand Management
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ISBN 13: 9780471479253
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Descrizione libro Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00028777009
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Advanced Brand Management: From Vision to Valuation
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Descrizione libro Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M0047147925X-G
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Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 10-047147925x-G
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Advanced Brand Management: From Vision to Valuation
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John Wiley & Sons
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ISBN 13: 9780471479253
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471479253. Codice articolo 8724279
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Advanced Brand Management
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ISBN 13: 9780471479253
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Descrizione libro Hardcover. Condizione: Good. Condizione sovraccoperta: Good. 240 pages. dj wornBranding your firm's future-with success Mo re than a name game, product branding is often a high-stakes gamb le-even when there's substantial market research behind it. The C lassic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategie s that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Managem ent presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as to ols for managing the total brand experience and value. The book a lso includes a brand management toolkit, which provides checklist s and exercises, as well as global and Asian case studies. This i ndispensable practitioner's guide will help companies secure last ing brand equity for their products. Codice articolo 2774m
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