Articoli correlati a The Total Marketing and Sales Plan/Book and Disk
Drawn from the author's considerable experience researching and writing marketing plans for numerous start-up ventures and businesses, this important work takes you step by step through the entire marketing and sales plan process. The Total Marketing and Sales Plan clearly explains the fundamental difference between the marketing and sales processes and describes how these differences should be addressed by management in order to get more out of every dollar invested in these programs.
Written as a sequel to Dr. O'Hara's successful, The Total Business Plan, this guide is the first book to comprehensively cover both the marketing and sales planning processes with emphasis on their interrelations in the total product distribution process. It takes you through every step of the marketing and sales planning process - from market planning, strategizing, research processes and sources, pricing strategies to the actual writing of the plans and their ongoing integration into the complete marketing and sales plan presentation. You'll get questionnaires and checklists for facilitating the market and sales planning process. (An accompanying diskette provides these items in PC format for convenience of modification and use.) Formulas for use in developing computerized spreadsheet analysis of related administrative, marketing, operations and R&D costs are presented. These can be used in "what-ifs" analysis as well as in the development of computer software presentations.
The Total Marketing and Sales Plan provides detailed explanations of each of the procedures/processes and organizational concepts and structures that bring great success to the marketing activity. Special appendixes present a marketing plan format example and legal precautions that apply to marketing and market research sources. You'll also find methods for calculating marketing and sales costs.
Whether you're presenting the plan for an internal management group or an outside investor's group - or presenting it for lender financing for your small business - The Total Marketing and Sales Plan gives you all the information, tools and techniques, you need to create and present a winning plan.
Written as a sequel to Dr. O'Hara's successful, The Total Business Plan, this guide is the first book to comprehensively cover both the marketing and sales planning processes with emphasis on their interrelations in the total product distribution process. It takes you through every step of the marketing and sales planning process - from market planning, strategizing, research processes and sources, pricing strategies to the actual writing of the plans and their ongoing integration into the complete marketing and sales plan presentation. You'll get questionnaires and checklists for facilitating the market and sales planning process. (An accompanying diskette provides these items in PC format for convenience of modification and use.) Formulas for use in developing computerized spreadsheet analysis of related administrative, marketing, operations and R&D costs are presented. These can be used in "what-ifs" analysis as well as in the development of computer software presentations.
The Total Marketing and Sales Plan provides detailed explanations of each of the procedures/processes and organizational concepts and structures that bring great success to the marketing activity. Special appendixes present a marketing plan format example and legal precautions that apply to marketing and market research sources. You'll also find methods for calculating marketing and sales costs.
Whether you're presenting the plan for an internal management group or an outside investor's group - or presenting it for lender financing for your small business - The Total Marketing and Sales Plan gives you all the information, tools and techniques, you need to create and present a winning plan.
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- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione1992
- ISBN 10 0471571148
- ISBN 13 9780471571148
- RilegaturaCopertina rigida
- Numero di pagine304
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The Total Marketing and Sales Plan (Book and Disk)
Editore:
Wiley
(1992)
ISBN 10: 0471571148
ISBN 13: 9780471571148
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Valutazione libreria
Descrizione libro Hardcover. Condizione: Very Good. Very Good. book. Codice articolo D7S9-1-M-0471571148-4
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EUR 140,92
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