This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or stagnant markets. There is also expanded coverage of sustainable competitive advantages (SCA).
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Book by Aaker David A
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EUR 17,63 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiDa: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 38956734-6
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Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 52488878-6
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Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo W01A-02107
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Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo D05L-00622
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Da: Monkey House Books, Miller Place, NY, U.S.A.
Condizione: Fine. 2nd Edition. Wiley Series on Marketing Management. 364 pages, index, appendices. Dust jacket edgewear. Dust Jacket condition very good+. Dark gray boards, silver-stamped spine. Codice articolo 1776
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Da: Versandantiquariat Felix Mücke, Grasellenbach - Hammelbach, Germania
Gebundene Ausgabe. Condizione: Befriedigend. 364 Seiten Artikel stammt aus Nichtraucherhaushalt! CE1733 Sprache: Englisch Gewicht in Gramm: 703. Codice articolo 365484
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Da: Antiquariat Buchhandel Daniel Viertel, Diez, Germania
8° Gebundene Ausgabe. Condizione: Sehr gut. 2. 364 S. In gutem Zustand, 872 ISBN 9780471602965 Sprache: Englisch Gewicht in Gramm: 709. Codice articolo 3714236
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Da: Top Notch Books, Tolar, TX, U.S.A.
Hard Cover. Condizione: Very Good. Condizione sovraccoperta: Very Good. Second Edition. Jacket has light edgewear, price-clipped. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound. Size: 8vo - over 7¾" - 9¾" tall. Codice articolo 112447
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Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Hardcover. Condizione: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDNear fine in near fine dust jacket. 2nd printing. Inscribed presentation copy signed by the author. Codice articolo bing7473253
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