Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.
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Descrizione libro John Wiley & Sons Inc, 2004. Hardcover. Condizione libro: New. New. Some rubbing and bumping to publisher's decorated laminated boards. Complete with CD. Available in our UK premises for prompt dispatch worldwide. Codice libro della libreria PBFH025528
Descrizione libro Condizione libro: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Codice libro della libreria AIND-31692
Descrizione libro Condizione libro: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Codice libro della libreria AUSBNEW-31692
Descrizione libro John Wiley & Sons. Condizione libro: New. pp. 704. Codice libro della libreria 5278923