WITH SPSS 11.0 - Rilegato

McDaniel, Prof Carl; Gates, Roger

Rilegato

ISBN 10: 0471657654 ISBN 13: 9780471657651

Casa editrice: John Wiley & Sons Inc, 2004

Riassunto

Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.

Su questo libro

Product Description:

Book by MCDANIEL CARL

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2004
• ISBN 10: 0471657654
• ISBN 13: 9780471657651
• Rilegatura: Copertina rigida
• Numero edizione: 6
• Numero di pagine: 704