Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising - Rilegato

Jaffe, Joseph

Rilegato

ISBN 10: 0471718378 ISBN 13: 9780471718376

Casa editrice: John Wiley & Sons Inc, 2005

Riassunto

The old media strategies advertisers used for decades no longer work. Here's what does!
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Su questo libro

Recensione:

challenges proven thinking in a very digestible form ( Brand Strategy, 5th December 2005)

" an excellent read, witty and enlightening. A must read, particularly for clients and those in the creative community." (Media Week, 20th September 2005)

"...a bold mix of alternatives to traditional advertising and a set of new, revolutionary concepts that advertisers and marketers can follow for years to come." (Customer Relationship Management, 1st September 2005)

L'autore:

JOSEPH JAFFE is President and founder of jaffe, LLC (www.getthejuice.com), a new marketing consulting practice. Prior to consulting, he was Director of Interactive Media at TBWA\Chiat\Day and OMD USA. His past and current clients include Kmart, Absolut Vodka, Embassy Suites, Cunard, the AAAA, Reuters, MSN, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.

There is life after thirty. Test your strength, endurance, and flexibility at www.lifeafter30.com or join the conversation at www.jaffejuice.com.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2005
• ISBN 10: 0471718378
• ISBN 13: 9780471718376
• Rilegatura: Copertina rigida
• Numero di pagine: 284