The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success. Using real-world case studies, examples, and exercises, Martin provides the psychological, physical, and language-based tactics you need to turn yourself into a Heavy Hitter.
Inside, you'll find proven guidance and expert tips on:
"Like other sales books published recently, this one stresses the importance of human behavior. But unlike the others, it puts an emphasis on language. Salespeople could well benefit by exploring scientific models of language. Practical exercises make the book useful for everyone."
—Harvard Business School Review
"This well-written, insightful book will give you ideas and strategies you can use to influence and persuade customers in any market."
—Brian Tracy, author, Million Dollar Habits
"Traditional selling focuses on product, price, and competition and misses the most important reason people buy-people and emotion. Heavy Hitter Selling offers a different perspective that is valuable in understanding how to win."
—Jay Fulcher, President and COO, Agile Software
"Heavy Hitter Selling is different-[a book that] will help you make lots of money."
—Gerald D. Cohen, CEO, Information Builders, Inc.
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Descrizione libro Softcover. Condizione: new. What separates ordinary salespeople from Heavy HittersThe best salespeople are those Heavy Hitters who are able to use human nature language and intuition to build trusting relationships with customers and persuade them to buy Based on his proven and effective sales program author Steve Martins Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success Using realworld case studies examples and exercises Martin provides the psychological physical and languagebased tactics you need to turn yourself into a Heavy HitterInside youll find proven guidance and expert tips on Understanding how people think and communicate Finding the right words at the right time Predicting a customers behavior and influencing his thoughts Building customer rapport and understanding their motivations Persuading both the customers rational mind and his emotional subconscious sideLike other sales books published recently this one stresses the importance of human behavior But unlike the others it puts an emphasis on language Salespeople could well benefit by exploring scientific models of language Practical exercises make the book useful for everyoneHarvard Business School ReviewThis wellwritten insightful book will give you ideas and strategies you can use to influence and persuade customers in any marketBrian Tracy author Million Dollar HabitsTraditional selling focuses on product price and competition and misses the most important reason people buypeople and emotion Heavy Hitter Selling offers a different perspective that is valuable in understanding how to winJay Fulcher President and COO Agile SoftwareHeavy Hitter Selling is differenta book that will help you make lots of moneyGerald D Cohen CEO Information Builders Inc. Codice articolo DADAX0471787000
Descrizione libro Paperback. Condizione: new. Brand New Copy. Codice articolo BBB_new0471787000
Descrizione libro Condizione: New. Codice articolo I-9780471787006