Monitoring the Competition: Find Out What's Really Going on over There - Rilegato

Fuld, Leonard M.

Rilegato

ISBN 10: 0471852619 ISBN 13: 9780471852612

Casa editrice: John Wiley & Sons Inc, 1988

Riassunto

Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the ``low-tech'' route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.

Su questo libro

Product Description:

Book by Fuld Leonard M

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 1988
• ISBN 10: 0471852619
• ISBN 13: 9780471852612
• Rilegatura: Copertina rigida
• Numero di pagine: 204