Marketing by Agreement: A Cross-Cultural Approach to Business Negotiations - Rilegato

McCall, J. B.; Warrington, M. B.

9780471921516: Marketing by Agreement: A Cross-Cultural Approach to Business Negotiations

Rilegato

ISBN 10: 0471921513 ISBN 13: 9780471921516

Casa editrice: John Wiley & Sons Inc, 1989

Shows how to make newly developed planning and strategic marketing concepts work, featuring an international, cross-cultural perspective. This Second Edition includes a new chapter on intra-organizational dynamics, as well as a greater number of examples from American and European markets. Part I discusses factors that affect the outcome of negotiations and presents a ``negotiations skills model'' to gauge negotiations performance. Part II describes application of these concepts to sales purchase, agency/distributorship, licensing, and joint venture agreements.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description:

Book by McCall J B Warrington M B

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.