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Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is the first book to show you how to capitalize on effectively marketing your city to tourists, new industry and investment. Through practical examples and illustrations from Western Europe and North America, you'll learn how a successful strategy is conceived, planned and carried out, and how the results are monitored and measured.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
- EditoreJohn Wiley & Son Ltd
- Data di pubblicazione1990
- ISBN 10 047194470X
- ISBN 13 9780471944706
- RilegaturaCopertina flessibile
- Numero di pagine226
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Condizioni: discretoThis is an ex-library book and... Scopri di più su questo articolo
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EUR 13,94
Da: Regno Unito a: U.S.A.
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Selling the City: Marketing Approaches in Public Sector Urban Planning
Editore:
John Wiley & Sons
(1995)
ISBN 10: 047194470X
ISBN 13: 9780471944706
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Rilegato
Quantità: 1
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Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:047194470X. Codice articolo 8823018
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EUR 5,36
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Foto dell'editore
Selling the City: Marketing Approaches in Public Sector Urban Planning
Editore:
Belhaven Press
(1995)
ISBN 10: 047194470X
ISBN 13: 9780471944706
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:047194470X. Codice articolo 9537564
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EUR 13,28
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